Trove

Trove, founded in 2012 and headquartered in the United States, is transforming the E-Commerce, Retail, and Marketing industries through its innovative platform that supports trade-in and resale for major brands. Leading with the slogan "We power trade-in and resale for beloved brands, delivering sustainable and profitable growth at scale," Trove aids brands in streamlining their resale operations.

The company enables beloved brands to maximize their asset value by effectively facilitating a seamless selling process both in-store and online, which contributes to sustainable business growth. By partnering with names like Eileen Fisher, which saw a 107% increase in customer lifetime value, and REI, with over 1 million pre-loved items sold in 2021, Trove delivers substantial ROI and brand authenticity.

In its last funding round, a $20.00M Series C investment on 26 September 2019, Trove attracted investors such as Claremont Creek Ventures, Commerce Ventures, and others. With strong market validation, Trove is positioned as a leader in the branded resale space.