Trūata

Trūata, founded in 2018 by Mastercard and IBM, occupies a strategic position in the realm of privacy-enhancing technologies. Based in Ireland, the company is noted for its specialization in privacy risk assessment, data de-identification, and true anonymization tailored to meet GDPR standards.

Renowned for being one of the first companies in the EU to secure ISO 27701 certification for data privacy management, Trūata has distinguished itself in the domains of Big Data, Cyber Security, and Privacy and Security. Post the 2023 acquisition by Mastercard, the company continues to operate as an independent entity, leveraging a multidisciplinary team from tech, legal, and data science fields to deliver scalable data solutions.

Their recent £40.00K grant investment from the Privacy-Enhancing Technologies (PETs) Prize Challenges in March 2023 underscores market confidence in their ability to navigate complex privacy landscapes. With this strong foundation and a mission encapsulated by their slogan, "Experience unparalleled privacy and compliance," Trūata stands ready to expand its influence among forward-thinking organizations concerned with data privacy.