London, United Kingdom
Trudenty, founded in 2022 and headquartered in the United Kingdom, is revolutionizing fraud prevention with its innovative approach to privacy-preserving data sharing. Their solution, aptly encapsulated by the slogan, "Privacy-preserving data sharing for first-party fraud prevention," bridges the informational gap for merchants, issuers, acquirers, and processors.
The core product, the Consumer Trust Network, is designed to combat first-party and APP fraud by leveraging a unique Consumer Trust Index. This index evaluates fraud risk without compromising personal or transactional privacy, differentiating trusted consumers from potential fraudsters. By utilizing shared insights and Open Banking data, Trudenty empowers its members with enriched fraud detection capabilities.
Significant investment traction is evident, with a recent €460.00K Seed round on 01 January 2024 from notable investors such as Techstars, Fuel Ventures, and Plug and Play. Trudenty's commitment to privacy, control, and ownership of data positions it as a forward-thinking player in enhancing business trust and efficiency in fraud prevention.
