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True Co. logo — Revolutionizing snacking since 2017. Join our revolution. Ce...

True Co.

Revolutionizing snacking since 2017. Join our revolution. Certified B Corp 🌍

Founded 2017 Denmark Denmark 23 employees Venture round Total: $1.00M Food and Beverage

General Information

Company Name True Co.
Founded Year 2017
Location Denmark Denmark
Founders / Decision Makers
Team member Team member Team member Team member
Employees 23
Industries Food and Beverage
Funding Stage Venture round
Social

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About True Co.

True Gum is revolutionizing the chewing gum industry by offering a plastic-free alternative since 2017. Based in Denmark, the company takes pride in producing its tasty and sustainable gum in its own Copenhagen-based factory. Their commitment to sustainability and high-quality ingredients has earned them the prestigious Certified B Corp status, underscoring the company's mission to push the global confectionary industry in a more sustainable direction. With a strong emphasis on environmental responsibility, True Gum has garnered attention and secured a significant €1.00M Venture Round investment on 15 September 2020 from notable investors, including JMC Capital Partners and Oyster Bay. The company's trajectory from a passion project among friends to a mission-driven corporation reflects the growing consumer demand for eco-friendly alternatives in the Food and Beverage industry. In summary, True Gum presents an exciting opportunity for venture capitalists seeking companies with a strong commitment to sustainability, innovation, and a compelling vision for the future of the confectionary industry.

Business keywords: Plastic-free, Sustainable, Vegan, Biodegradable, Chewing gum, Confectionery industry, B Corp certified, Mission-driven, Copenhagen-based, Environmentally friendly, Start-up, Innovation, Social responsibility, Natural ingredients

Funding Rounds & Investors (1)

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Funding Stage Amount Investors Lead Investors Date
Venture Round €1.00M 2
JMC Capital Partners
JMC Capital Partners, Oyster Bay Venture Capital
15 Sep 2020

Latest News

View All
Only 0.1% make the cut: Oyster Bay raises over €100 million to scale Europe’s best food innovators — Eu-startups
Only 0.1% make the cut: Oyster Bay raises over €100 million to scale Europe’s best food innovators
Eu-startups Nov 11, 2025
Oyster Bay closes €100M Fund II for next-gen food startups — Tech
Oyster Bay closes €100M Fund II for next-gen food startups
Tech Nov 11, 2025

True Co. Alternatives & Competitors

View All Alternatives
True Co. vs
Candy Kittens
Candy Kittens United Kingdom

🍬 No Nasties. All Good. 🌱 Plant Powered 🌎 Proudly certified B Corp™

Equity Crowdfunding
52 employees
E-Commerce, Food and Beverage
True Co. vs
Amai Inc.
Amai Inc. United States

100% biodegradable and edible containers made from upcycled and ready-to-eat ingredients.

3 employees
Food and Beverage, Manufacturing
True Co. vs
Clochee sp. z o. o.
Clochee sp. z o. o. Poland

You will find the best of nature in our cosmetics. # Vegan, natural cosmetics in ecological packagi...

16 employees
Food and Beverage, Health Care
View all alternatives

FAQ About True Co.

Revolutionizing snacking since 2017. Join our revolution. Certified B Corp 🌍
True Co. was founded in 2017.
True Co. is headquartered in Denmark.
True Co. operates in Food and Beverage. Its work centres on Plastic-free, Sustainable, Vegan and Biodegradable.
True Co. has approximately 23 employees.
True Co. has completed 1 funding round, raising a total of $1.00M. The latest funding stage is Venture round.
Top alternatives and competitors to True Co. include Candy Kittens, Amai Inc., Clochee sp. z o. o., LoveRaw®, BUCK (Saint Michael Foods) . These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
True Co. and Candy Kittens are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for True Co., https://bouncewatch.com/company/true-gum, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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