Trustpilot logo — Behind every Trustpilot review is an experience that matters...

Trustpilot

Behind every Trustpilot review is an experience that matters.

Founded 2007 Denmark Denmark 1366 employees IPO Total: $671.10M

General Information

Company Name Trustpilot
Founded Year 2007
Location Denmark Denmark
Founders / Decision Makers
Team member Team member Team member
Employees 1366
Funding Stage IPO
Business Model Platform, B2B, B2C
Revenue Model Subscription, Freemium, Data Monetization

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About Trustpilot

Trustpilot, founded in 2007, has carved a niche as a universal symbol of trust in the digital world, connecting consumers and businesses through reviews.

The company's mission is encapsulated in its slogan: "Behind every Trustpilot review is an experience that matters." With over 300 million reviews and an impressive average of 64 million monthly active users globally, Trustpilot has established itself as a prominent player in the industry.

Headquartered in Denmark, the company boasts a strong international presence with offices in cities such as Amsterdam, Denver, and London, among others. Trustpilot's significance is further underscored by 140 billion annual Trustbox impressions. The company went public with an IPO investment of £473.00 million on 01 March 2021, marking a significant milestone in its growth trajectory.

With over 1,000 employees, Trustpilot emphasizes trust and transparency, core elements presented in both their operations and social media presence. This company's robust success, growing user base, and commitment to trust highlight its potential for continued expansion and impact.

Business keywords: online reviews, review platform, customer feedback, consumer trust, online reputation management, brand reputation, conversion optimization, ecommerce reviews, merchant reviews, open internet, social media community guidelines, growth hacking

Services & Products

Review Collection
Reputation Enhancement
Consumer Insights
Trust Reports

Target Customers

End Consumers E-commerce Businesses Retail Companies Service Providers

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
IPO £473.00M -
01 Mar 2021
Series E $55.00M 5
Index Ventures, Advent International +3
01 Mar 2019
Debt Financing $20.00M 1
HSBC Innovation Banking
01 Oct 2017
Late VC €6.20M 1
Molten Ventures
01 Jan 2017
Series D $73.50M 5
Index Ventures, Molten Ventures +3
01 May 2015
Series C $25.00M 5
Index Ventures, Molten Ventures +3
01 Jan 2014
Late VC $13.00M 3
Index Ventures, Northzone +1
01 Dec 2012
Series A $4.50M 2
Northzone, Seed Capital
01 Nov 2011
Seed $900.00K 1
Seed Capital
01 Jan 2011

Trustpilot Alternatives & Competitors

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Trustpilot vs
Sitejabber
Sitejabber United States

The AI-enabled online platform where millions of buyers and businesses worldwide come together.

35 employees
E-Commerce, Internet
Trustpilot vs

Najlepsze narzędzie do pozyskiwania ruchu i zwiększania konwersji dzięki wykorzystaniu opinii kupują...

Series A
49 employees
Trustpilot vs
Eooro
Eooro Singapore

Reputation Is everything and reviews from existing or past customers help businesses attract new cus...

Angel
2-10 employees

FAQ About Trustpilot

Behind every Trustpilot review is an experience that matters.
Trustpilot was founded in 2007.
Trustpilot is headquartered in Denmark.
Trustpilot has a Platform, B2B and B2C business model. Its revenue comes from Subscription, Freemium and Data Monetization.
Trustpilot has approximately 1366 employees.
Trustpilot has completed 9 funding rounds, raising a total of $671.10M. The latest funding stage is IPO.
Trustpilot offers: Review Collection, Reputation Enhancement, Consumer Insights, Trust Reports.
Top alternatives and competitors to Trustpilot include Sitejabber, TrustMate, Eooro, Testimonial Tree, iReview. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Trustpilot and Sitejabber are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Trustpilot, https://bouncewatch.com/company/trustpilot, updated 5 June 2026. When citing, please name BounceWatch and link this page.

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