Tunad, headquartered in Brazil, is a prominent player in the field of media intelligence with a focus on Real Time Marketing. Established in 2016 as part of the Sky Software group, Tunad has carved a niche in South America with its unique platform for campaign verification and monitoring, distinguishing itself from competitors in the Analytics, Big Data, and Media industries.
Originally launched in 2014 under the moniker AudioMonitor to monitor music on Brazilian radio, it gained significant traction with support from IBM, marking its presence prominently in both national and international showcases. By 2015, it expanded into media services, focusing on TV and digital campaign activations, and rebranded to Tunad in 2017 as part of its international growth strategy within the Latin American market.
Led by founder and CEO Cesar Sponchiado, a seasoned Data Scientist with expertise in Marketing Digital and an MBA in Big Data, Tunad is poised for further expansion and has yet to disclose details of its recent funding rounds.