London, United Kingdom
tvbeat is positioned at the forefront of the evolving TV advertising industry, offering a pioneering SaaS platform that empowers TV media companies to capitalize on the burgeoning addressable TV market. The company, founded in 2012 and headquartered in the United Kingdom, is positioned at an optimal intersection of IT and Platforms, aiming to enable TV advertisers to navigate and leverage rapidly fragmenting audience landscapes and inventory availabilities.
Their platform focuses on harmonizing inventories and ad campaigns while automating workflows to streamline operations for cable operators, programmers, and VoD players. This is further augmented by offering multi-tenant and cross-platform planning capabilities crucial for buy-side actors, sustaining management and control over both inventory and audiences.
The company attracted a $2.38M Venture Round investment on July 11, 2017, backed by Fil Rouge Capital and Techstars. With this backing, tvbeat is well-poised for continued growth, offering crucial insights and tools for the evolving TV advertising space. Investors may find value in tvbeat's capacity to help bridge the gap to an optimized audience-first marketplace.
