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Usual logo — Money as usual.

Usual

Money as usual.

Founded 2022 France France 20 employees Series A Total: $17.00M

General Information

Company Name Usual
Founded Year 2022
Location France France
Employees 20
Funding Stage Series A
Business Model Platform, B2C, API
Revenue Model Transaction Fee, Usage Based, Service Fee
Offices as of Aug 2026
Paris, France
Social

BounceWatch is an independent company data service, not affiliated with Usual. To contact Usual, visit usual.money.

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About Usual

Usual, founded in 2022 and headquartered in France, is making waves in the financial tech industry with its slogan, "Money as usual." The startup offers a new playbook for financial freedom, aiming to redefine how individuals manage and perceive their financial assets.

In December 2024, Usual secured a significant $10.00M Series A investment, reflecting strong investor confidence in its vision and potential reach. This funding round saw participation from a diverse group of over 20 investors, including well-known names such as Avid Ventures, Galaxy Digital, Coinbase Ventures, and Kraken Ventures. Such a robust lineup of backers underscores the credibility and promise that Usual holds in the fast-evolving financial sector.

The traction from this extensive investor network positions Usual strongly in the financial tech arena as it continues to innovate and expand its offerings. Investors looking for a cutting-edge company transforming the financial landscape should consider keeping an eye on Usual's growth trajectory.

Business keywords: financial freedom, business playbook, financial strategy, business analysis, investment planning, personal finance, financial education, financial consulting, financial advisory, monetary management

Services & Products

Stablecoin Issuance and Management
Decentralized Financial Protocol Development
Yield Optimization Services
Insurance Fund Management
Governance and Community Engagement

Target Customers

Cryptocurrency Investors Decentralized Finance Enthusiasts Institutional Investors in DeFi Crypto Exchanges and Platforms Crypto Yield Traders

Pricing

as listed on Sep 30, 2026

On request

Usual's pricing page

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $10.00M 23
Avid Ventures Galaxy Digital Coinbase Ventures
Avid Ventures, Galaxy Digital +21
01 Dec 2024
Seed $7.00M 41
Kima Ventures Avid Ventures GSR Ventures
Kima Ventures, Avid Ventures +39
01 Apr 2024

Usual Alternatives & Competitors

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Usual vs
Playbook
Playbook United States

The step-by-step app for growing your money and optimizing your taxes.

Series A
3 employees
Financial Services
Usual vs
Fingrus
Fingrus Turkey

İhtiyacınızı bilir, paranızı korur

Financial Services, Fintech
Usual vs
Bling
Bling Germany

Your family in your pocket.

Series A
48 employees
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FAQ About Usual

Money as usual.
Usual was founded in 2022.
Usual is headquartered in France. As of Aug 2026, it also has offices in Paris, France.
Usual has a Platform, B2C and API business model. Its revenue comes from Transaction Fee, Usage Based and Service Fee.
As listed on Usual's pricing page on Sep 30, 2026: On request.
Usual has approximately 20 employees.
Usual has completed 2 funding rounds, raising a total of $17.00M. The latest funding stage is Series A.
Usual offers: Stablecoin Issuance and Management, Decentralized Financial Protocol Development, Yield Optimization Services, Insurance Fund Management, Governance and Community Engagement.
Top alternatives and competitors to Usual include Playbook, Fingrus, Bling, wealth42, Get Rich Slowly. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Usual and Playbook are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Usual, https://bouncewatch.com/company/usual, updated 21 August 2026. When citing, please name BounceWatch and link this page.

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