WAANDA logo — Digital wholesale marketplace of African goods in Europe.

WAANDA

Digital wholesale marketplace of African goods in Europe.

Founded 2022 Germany Berlin, Germany 3 employees Convertible Note Total: $194.00K B2B, E-Commerce +3

General Information

Company Name WAANDA
Founded Year 2022
Location Germany Berlin, Germany
Employees 3
Industries B2B, E-Commerce, Marketplaces +2
Funding Stage Convertible Note
Social

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About WAANDA

WAANDA is a promising startup established in 2022, operating as a digital wholesale marketplace that bridges a significant gap in international trade by connecting small and medium-sized producers from Africa with European retailers. Based in Germany, the company aims to simplify cross-continental commerce through its innovative platform, providing crucial services like payment processing and free shipping.

As a B2B enterprise rooted in E-Commerce, Marketplaces, Platforms, and Retail industries, WAANDA emphasizes direct impact on African producers by ensuring they receive prices they set, with immediate payment enhancing local economic ecosystems. Their unique approach underscores their slogan: "Digital wholesale marketplace of African goods in Europe."

The startup's operational success and growth potential have attracted attention from investors, most recently receiving a Convertible Note investment on 15 May 2023 from Fast Track Malmo. WAANDA stands out with its ambitious mission and dynamic team originating from Morocco, Germany, and France.

Business keywords: B2B wholesale marketplace, African SME artisans, European retailers, International trade, Furniture, Beauty products, Leather goods, Textiles, Ceramics, Fulfillment services, Digital marketplace, Cross-border trade, Small business empowerment

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Convertible Note Undisclosed 1
Fast Track Malmo
15 May 2023
Pre Seed Round €170.00K 2
Earlybird, Tobias Wittich
01 Dec 2022
Pre Seed Round €24.00K 1
REAKTOR.BERLIN
18 Jan 2022

WAANDA Alternatives & Competitors

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FAQ About WAANDA

Digital wholesale marketplace of African goods in Europe.
WAANDA was founded in 2022.
WAANDA is headquartered in Berlin, Germany.
WAANDA operates in B2B, E-Commerce, Marketplaces, Platforms and Retail. Its work centres on B2B wholesale marketplace, African SME artisans, European retailers and International trade.
WAANDA has approximately 3 employees.
WAANDA has completed 3 funding rounds, raising a total of $194.00K. The latest funding stage is Convertible Note.
Top alternatives and competitors to WAANDA include TheAfricanExporter.com, Derzan, O-connect Premium Group Ltd., Ymatou.com, Yumari. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
WAANDA and TheAfricanExporter.com are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for WAANDA, https://bouncewatch.com/company/waanda, updated 1 September 2025. When citing, please name BounceWatch and link this page.

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