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Wakoopa logo — Scale up your panel business collecting behavioral data.

Wakoopa

Scale up your panel business collecting behavioral data.

Founded 2007 Spain Spain 201-500 employees Series A Total: $1.00M Analytics, Big Data

General Information

Company Name Wakoopa
Founded Year 2007
Location Spain Spain
Employees 201-500
Industries Analytics, Big Data
Funding Stage Series A
Business Model B2B, SaaS, DaaS
Revenue Model Subscription, Usage Based, Data Monetization
Social

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About Wakoopa

Wakoopa, founded in 2007 in Amsterdam, the Netherlands, has established itself as a prominent player in the realm of Analytics and Big Data. The company is renowned for its passive, multi-device metering solutions that provide high-quality behavioral data. This data empowers the consumer insights industry through advanced tracking technology and powerful data distribution models.

In 2014, Wakoopa strategically merged with Netquest, enhancing their capabilities in integrating online panel know-how with cutting-edge measurement technology. This merger optimizes user-centric behavioral data, serving critical applications such as consumer journey studies, segmentation, audience profiling, and e-commerce insights.

Despite only one listed investment—a $1.00M Series A round in 2008 led by henQ, The Next Web, Big Bang Ventures, and DCIF—Wakoopa demonstrates ongoing commitment to innovation and excellence from its headquarters in Spain, aiming to lead the niche market in effective data utilization.

Business keywords: behavioral data, consumer insights, digital age, passive metering solutions, user-centric, market research, online panels, e-commerce insights, multi-device metering, technology innovation, audience profiling, consumer behavior, data distribution, research designs, global data

Services & Products

behavioral data technology
data collection for panels
audience insights for brands
consumer segmentation
ROI analysis for data initiatives

Target Customers

market research agencies non-market research agencies panel providers brands looking for audience data universities

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $1.00M 4
henQ The Next Web
henQ, The Next Web +2
02 Jun 2008

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FAQ About Wakoopa

Scale up your panel business collecting behavioral data.
Wakoopa was founded in 2007.
Wakoopa is headquartered in Spain.
Wakoopa operates in Analytics and Big Data. Its work centres on behavioral data, consumer insights, digital age and passive metering solutions. Its customers include market research agencies, non-market research agencies and panel providers.
Wakoopa has a B2B, SaaS and DaaS business model. Its revenue comes from Subscription, Usage Based and Data Monetization.
Wakoopa has approximately 201-500 employees.
Wakoopa has completed 1 funding round, raising a total of $1.00M. The latest funding stage is Series A.
Wakoopa offers: behavioral data technology, data collection for panels, audience insights for brands, consumer segmentation, ROI analysis for data initiatives.
Top alternatives and competitors to Wakoopa include Jakpat, Snapcart, Cognitive3D, HyperVue.ai , Jumpshot Inc. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Wakoopa and Jakpat are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Wakoopa, https://bouncewatch.com/company/wakoopa, updated 26 November 2025. When citing, please name BounceWatch and link this page.

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