Wakoopa, founded in 2007 in Amsterdam, the Netherlands, has established itself as a prominent player in the realm of Analytics and Big Data. The company is renowned for its passive, multi-device metering solutions that provide high-quality behavioral data. This data empowers the consumer insights industry through advanced tracking technology and powerful data distribution models.
In 2014, Wakoopa strategically merged with Netquest, enhancing their capabilities in integrating online panel know-how with cutting-edge measurement technology. This merger optimizes user-centric behavioral data, serving critical applications such as consumer journey studies, segmentation, audience profiling, and e-commerce insights.
Despite only one listed investment—a $1.00M Series A round in 2008 led by henQ, The Next Web, Big Bang Ventures, and DCIF—Wakoopa demonstrates ongoing commitment to innovation and excellence from its headquarters in Spain, aiming to lead the niche market in effective data utilization.