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Wakuli logo — On a mission to change the f*cked up coffee industry.

Wakuli

On a mission to change the f*cked up coffee industry.

Founded 2018 The Netherlands The Netherlands 82 employees Total: $9.80M E-Commerce

General Information

Company Name Wakuli
Founded Year 2018
Location The Netherlands The Netherlands
Founders / Decision Makers
Team member
Employees 82
Industries E-Commerce
Business Model D2C, Subscription Box, E Commerce
Revenue Model Subscription, Product Sales, One Time Purchase
Social

BounceWatch is an independent company data service, not affiliated with Wakuli. To contact Wakuli, visit wakuli.com.

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AI Insight

Bounce Watch AI
2 months ago

Wakuli recently undertook a significant website overhaul in August 2026, with a detected change of over 71%. This substantial update likely reflects a strategic refresh in its online presence, aiming to enhance customer experience, refine brand messaging, or optimize conversion for its specialty coffee subscription and direct trade offerings. It suggests a proactive effort to solidify its market position and communicate its impact-driven mission more effectively.

Signal Types
Product Update Marketing Activity
Strategic Labels
Digital Presence Optimization Brand Refresh Market Positioning
Next Move: Expansion
·
Impact: 8/10
·
Ideal For: Impact Investors — Consumer Brands, Growth Equity

About Wakuli

Wakuli, founded in 2018, is a dynamic E-Commerce startup headquartered in The Netherlands.

With a bold slogan, "On a mission to change the f*cked up coffee industry," the company is committed to revolutionizing the traditional coffee sector. Not shying away from its ambitious goals, Wakuli is determined to address and rectify the perceived inefficiencies and challenges within the industry.

Its recent financial momentum is evidenced by a substantial $2.50M Growth Equity non-VC investment received on 01 December 2025. This notable investment round saw participation from seasoned players like Icecat and the European Circular Bioeconomy Fund.

Wakuli stands out not just for its mission but also for its traction in gaining strategic investments. Investors would find the company's focus on transforming the coffee industry timely, aligning with the growing demand for ethical and sustainable practices in global supply chains.

Business keywords: Specialty Coffee, Direct Trade, Fresh Coffee, Sustainable Sourcing, Transparent Supply Chain, Farmer-Focused Pricing, Social Impact, Ethical Business, Light Roasting, Online Marketplace, Supply Chain Innovation, Coffee Roasting, Impact Entrepreneurship

Services & Products

Specialty Coffee Subscription
Coffee Beans and Pods Sales
Direct Trade with Farmers
Regenerative Coffee Production
Coffee Roasting and Distribution

Target Customers

Coffee Enthusiasts Sustainability-Minded Consumers Businesses Seeking B2B Coffee Solutions Home Brewers Gourmet Coffee Shoppers

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Growth Equity Non VC $2.50M 2
Icecat
Icecat, European Circular Bioeconomy Fund
01 Dec 2025
Debt Financing €5.20M 3
Rubio Impact Ventures ABN AMRO Icecat
Rubio Impact Ventures, ABN AMRO +1
01 Apr 2024
Early VC Undisclosed 1
ABN AMRO
ABN AMRO
01 Jun 2022
Seed €1.60M 1
Rubio Impact Ventures
Rubio Impact Ventures
01 Nov 2020
Seed €500.00K 2
VenturesOne Rabobank’s Food & Agri Innovation Fund
VenturesOne, Rabobank’s Food & Agri Innovation Fund
01 Apr 2020

Latest News

View All
Nieuw! De Amsterdamse koffieketen Wakuli opent in Arnhem — Indebuurt.nl
Nieuw! De Amsterdamse koffieketen Wakuli opent in Arnhem
Indebuurt.nl Feb 13, 2026
1. Pensioenfonds eist 7,5 miljoen van BCC-bestuurders — Mtsprout.nl
1. Pensioenfonds eist 7,5 miljoen van BCC-bestuurders
Mtsprout.nl Dec 11, 2025
Wakuli haalt weer 5 miljoen groeigeld op — Retailtrends.nl
Wakuli haalt weer 5 miljoen groeigeld op
Retailtrends.nl Dec 11, 2025
Wakuli raises €5M from ECBF and Rabobank — Tech
Wakuli raises €5M from ECBF and Rabobank
Tech Dec 10, 2025
Koffiebedrijf Wakuli haalt miljoenen op om status quo te doorbreken — Quotenet.nl
Koffiebedrijf Wakuli haalt miljoenen op om status quo te doorbreken
Quotenet.nl Dec 10, 2025
In 3 jaar naar 20 Wakuli-winkels: ‘We willen de nieuwe Starbucks worden die het goed doet voor ieder... — Deondernemer.nl
In 3 jaar naar 20 Wakuli-winkels: ‘We willen de nieuwe Starbucks worden die het goed doet voor iedereen’
Deondernemer.nl Nov 28, 2025

Wakuli Alternatives & Competitors

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Wakuli vs
Coffee Circle
Coffee Circle Germany

We improve lives by delivering outstanding coffee. Join us at coffeecircle.com

Series B
75 employees
B2B, B2C
Compare Wakuli vs Coffee Circle
Wakuli vs
Italcaffè S.p.A.
Italcaffè S.p.A. Italy

The Real Italian Coffee Since 1969

10 employees
E-Commerce, Food and Beverage
Compare Wakuli vs Italcaffè S.p.A.
Wakuli vs
Direct Trade Coffee Club
Direct Trade Coffee Club United States

The Direct Trade Coffee Club sources, roasts and delivers the finest direct trade coffee in the indu...

Equity Crowdfunding
2 employees
E-Commerce, Food and Beverage
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FAQ About Wakuli

On a mission to change the f*cked up coffee industry.
Wakuli was founded in 2018.
Wakuli is headquartered in The Netherlands.
Wakuli operates in E-Commerce. Its work centres on Specialty Coffee, Direct Trade, Fresh Coffee and Sustainable Sourcing. Its customers include Coffee Enthusiasts, Sustainability-Minded Consumers and Businesses Seeking B2B Coffee Solutions.
Wakuli has a D2C, Subscription Box and E Commerce business model. Its revenue comes from Subscription, Product Sales and One Time Purchase.
Wakuli has approximately 82 employees.
Wakuli has completed 5 funding rounds, raising a total of $9.80M.
Wakuli offers: Specialty Coffee Subscription, Coffee Beans and Pods Sales, Direct Trade with Farmers, Regenerative Coffee Production, Coffee Roasting and Distribution.
Top alternatives and competitors to Wakuli include Coffee Circle, Italcaffè S.p.A., Direct Trade Coffee Club, FARMly, CRU Kafe. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Wakuli and Coffee Circle are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Wakuli, https://bouncewatch.com/company/wakuli, updated 23 October 2026. When citing, please name BounceWatch and link this page.

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