Watermelon

Watermelon is a Customer Experience and Insight specialist with a mission to help businesses identify and prioritize CX improvement opportunities and initiatives that yield ROI. Founded in 2012, the company was established to challenge prevailing market practices. It observed that while tech companies provided tools for capturing customer experience feedback, these tools were inflexible and lacked the necessary support for data comprehension and action implementation. On the other hand, research agencies understood data but lacked the technology to capture the voice of the customer across journeys, touchpoints, and channels in real-time. Watermelon seeks to bridge this gap, combining research and technology to provide tailored CX and Voice of the Customer programs that drive tangible business improvements across various sectors. Based in London, UK and Sydney, Australia, Watermelon is committed to delivering results and is part of the wider VCCP Partnership. Although specific financial details such as last investment and investors are not available, the company's unique approach to customer experience and its blend of research and technology skillsets position it as a compelling player in the Marketing and Human Resources industries.