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WebEngage logo — Simplifying retention for Unilever, Shopper’s Stop, Adani Gr...

WebEngage

Simplifying retention for Unilever, Shopper’s Stop, Adani Group, SUGAR Cosmetics, and 800+ brands! Rated 4.5 ⭐️ on G2

Founded 2011 India Mumbai, India 369 employees Series B Total: $27.10M Analytics, Automation +2

General Information

Company Name WebEngage
Founded Year 2011
Location India Mumbai, India
Employees 369
Industries Analytics, Automation, Enterprise Software +1
Funding Stage Series B
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About WebEngage

WebEngage, founded in 2011, continues to innovate within the Analytics, Automation, Enterprise Software, and SaaS industries. Headquartered in India, the company excels in automating customer communication and enhancing user retention for over 800 brands including giants like Unilever, Shopper’s Stop, Adani Group, and SUGAR Cosmetics, earning a 4.5-star rating on G2.

WebEngage offers a powerful marketing cloud for consumer businesses, enabling multi-channel user engagement via web messages, in-app messages, push notifications, emails, and text messages. The platform utilizes enriched user profiles and allows segmentation based on behavior for real-time multi-channel campaign analytics. This has positioned them as a leading player serving diverse clients, from global enterprises like eBay and Flipkart to emerging startups.

The company secured a $20.00M Series B investment on 02 August 2022, backed by investors Blume Ventures, India Quotient, SWC Global, and IAN Fund, signifying strong confidence in its growth trajectory and market potential.

Business keywords: Marketing Automation, Customer Data Platform, User Engagement, Cross-Channel Campaigns, User Segmentation, Lifecycle Marketing, Customer Retention, Personalization, Multi-Channel Communication, User Analytics, Real-Time Campaign Analysis, Behavioral Targeting, Journey Builder, Profile Enrichment, Push Notifications

Services & Products

Unified Customer Profile
Omnichannel Engagement
Campaign Management
Behavioral and Revenue Analytics
Personalization at Scale
Predictive and Generative AI Solutions

Target Customers

E-commerce Businesses Travel & Hospitality Sectors Media & Entertainment Companies Gaming Industry Education Technology (EdTech) Banking, Financial Services & Insurance (BFSI) Direct to Consumer (D2C) Brands

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $20.00M 4
Blume Ventures India Quotient SWC Global
Blume Ventures, India Quotient +2
02 Aug 2022
Series B Undisclosed 1
Nimesh Kampani
05 Sep 2021
Series A $4.00M 3
India Quotient Indian Angel Network BlackSoil
India Quotient, Indian Angel Network +1
10 Jan 2020
Debt Financing $1.25M 1
BlackSoil
BlackSoil
22 Nov 2017
Seed Round $1.25M 2
Blume Ventures
Blume Ventures, GTI Capital Group
20 Jan 2016
Seed Round $500.00K 1
GTI Capital Group
20 Aug 2012
Angel Round $100.00K 1
Rajan Anandan
13 Oct 2011

WebEngage Alternatives & Competitors

WebEngage vs
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WebEngage vs
Acoustic
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WebEngage vs
Simon Data
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Also compare with: WebEngage vs smpl. smpl.

FAQ About WebEngage

Simplifying retention for Unilever, Shopper’s Stop, Adani Group, SUGAR Cosmetics, and 800+ brands! Rated 4.5 ⭐️ on G2
WebEngage was founded in 2011.
WebEngage is headquartered in Mumbai, India.
WebEngage operates in Analytics, Automation, Enterprise Software and SaaS. Its work centres on Marketing Automation, Customer Data Platform, User Engagement and Cross-Channel Campaigns. Its customers include E-commerce Businesses, Travel & Hospitality Sectors and Media & Entertainment Companies.
WebEngage has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
WebEngage has approximately 369 employees.
WebEngage has completed 7 funding rounds, raising a total of $27.10M. The latest funding stage is Series B.
WebEngage offers: Unified Customer Profile, Omnichannel Engagement, Campaign Management, Behavioral and Revenue Analytics, Personalization at Scale, Predictive and Generative AI Solutions.
Top alternatives and competitors to WebEngage include Netcore Cloud, Acoustic, Simon Data, smpl., Solitics. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
WebEngage and Netcore Cloud are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for WebEngage, https://bouncewatch.com/company/webengage, updated 21 April 2026. When citing, please name BounceWatch and link this page.

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