WeRize, founded in 2019 and headquartered in India, is an innovative financial services startup aiming to transform the financial landscape for over 300 million underserved customers in small cities and towns across the nation. As India’s first full-stack financial services platform for small city India, it has positioned itself as a "category creator" by developing an AI-native social distribution fintech platform.
Operating as a three-sided marketplace, WeRize connects a network of over 17,000 financially literate freelancers with customers in India's smaller cities and partner financial institutions. The platform's AI-driven operations enhance trust and facilitate a seamless connection, reflected in its asset-light model without traditional branch infrastructure.
Bucking industry trends, WeRize has achieved profitability since 2023, with its profitability multiplying annually. The company also collaborated with financial institutions to co-brand and create customized financial products, bolstered by its proprietary AI stack built on over 20 billion data points from 4 million households.
Led by CEO Vishal Chopra and Chief AI Officer Himanshu Gupta, who bring significant industry and technical expertise, WeRize has secured over $26 million in equity from notable investors, including British International Investment, 3one4 Capital, and Sony Innovation Fund, with the most recent $7 million late-stage VC investment led by 3one4 Capital and Sony Innovation Fund in June 2026.