Phoenix, United States
Founded in 1959, WestGroup Research is a full-service marketing research, data analytics, and consulting firm based in the United States. Catering to clients globally, the company has established itself as a trusted partner for some of the world’s most recognizable brands such as Apple, Spotify, Samsung, Federal Express, Atlas Copco, NPR, Nationwide Insurance, and PNC Bank.
Renowned for its responsiveness, depth of knowledge, and relentless quality measures, WestGroup Research takes pride in its classic, academic, and trustworthy market research foundation. The firm prioritizes innovation and automation while delivering agile, flexible “high touch” service, reflecting its commitment to providing high-quality data and meaningful insights.
Emphasizing a senior researcher's direct involvement in every project, the company's 60th-anniversary celebration in 2019 saw a renewed commitment to uncovering “the truth” in a survey-saturated world. Despite the evolving landscape of data collection methods, WestGroup Research remains steadfast in its dedication to delivering accurate, representative information in a compelling manner, underlining the enduring value of market research.
With its enduring legacy, solid industry reputation, and commitment to innovation and integrity, WestGroup Research presents a compelling proposition for potential venture capital investors seeking opportunities in the marketing research and data analytics sector.
