New York, United States
What to Expect is a leading brand in the pregnancy and parenting industry, boasting a high level of trust and recognition among its audience. Founded in 2005, it stands out within the Health Care, Health and Wellness, and Women's Health sectors.
The company offers a comprehensive app and website led by founder Heidi Murkoff and a team of seasoned journalists and health experts, providing essential guidance and resources to parents. With an impressive reach to 91% of first-time expecting moms in the U.S., the platform is part of Everyday Health Group Pregnancy & Parenting—a division of Ziff Davis Inc. (NASDAQ: ZD), headquartered in the United States.
While What to Expect has not disclosed recent investment information, its strategic affiliations with well-established health entities enhance its market credibility, suggesting a solid footing for potential investors seeking to dive into the parenting and health care niche. As a trusted guide for expecting parents, the company not only supports family well-being but also offers commercial opportunities for partnering brands.
