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WHOOP logo — Unlock and inspire performance for life

WHOOP

Unlock and inspire performance for life

Founded 2012 United States Boston, United States 1640 employees Series F Total: $404.75M Analytics, Hardware +2

General Information

Company Name WHOOP
Founded Year 2012
Location United States Boston, United States
Employees 1640
Industries Analytics, Hardware, Health and Wellness +1
Funding Stage Series F
Business Model D2C, SaaS, E Commerce
Revenue Model Subscription, Product Sales, Tiered Pricing
Offices as of Aug 2026
Boston, United States
Social

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About WHOOP

WHOOP, founded in 2012 and headquartered in the United States, is a forward-thinking company operating at the confluence of hardware, tech, health, fitness, and design. The enterprise is renowned for its analytical capabilities within the health and wellness and sports sectors.

Its slogan, "Solving problems that sit at a unique intersection of hardware, tech, health, fitness and design," mirrors its holistic approach to innovating wearable technology solutions that appeal to health-conscious consumers.

In its latest financial trajectory, WHOOP secured a $200.00M Series F investment on 30 August 2021. The funding round attracted significant players, including NextView Ventures, Accomplice, GP Bullhound, Animal Capital, CAVU Consumer Partners, SoftBank Vision Fund, Thursday Ventures, IVP, and Sahin Boydas.

This infusion of capital positions WHOOP to enhance its market penetration and continue its trajectory of growth and innovation in a rapidly evolving industry.

Business keywords: Performance Optimization, Health & Wellness, Fitness Technology, Wearable Technology, Digital Health, Sleep Monitoring, Human Performance, Health Technology, Training Recovery, Athlete Performance, Injury Prevention, Physiological Data, Team Performance, Productivity Solutions, Corporate Wellness

Services & Products

24/7 health monitoring
fitness insights
recovery and stress management
sleep optimization
fitness and activity tracking
personalized health guidance

Target Customers

athletes fitness enthusiasts health-conscious individuals women seeking health insights sports professionals wellness-focused users

Pricing

as listed on Oct 23, 2026

$199–299/year per user

  • Family Plan: $199/year per user
  • Membership: $299/year per user
WHOOP's pricing page

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Series F $200.00M 9
NextView Ventures Accomplice GP Bullhound
NextView Ventures, Accomplice +7
30 Aug 2021
Series E $100.00M 10
Two Sigma Ventures NextView Ventures Promus Ventures
Two Sigma Ventures, NextView Ventures +8
28 Oct 2020
Series D $55.00M 9
Two Sigma Ventures Foundry Group Promus Ventures
Two Sigma Ventures, Foundry Group +7
12 Nov 2019
Venture Round Undisclosed 2
TeleSoft Partners Bose Ventures
TeleSoft Partners, Bose Ventures
15 May 2018
Series C $25.00M 10
Two Sigma Ventures NextView Ventures Promus Ventures
Two Sigma Ventures, NextView Ventures +8
06 Mar 2018
Series B $15.00M 7
Two Sigma Ventures NextView Ventures Promus Ventures
Two Sigma Ventures, NextView Ventures +5
22 Sep 2015
Series A $6.00M 8
Founder Collective Atlas Venture NextView Ventures
Founder Collective, Atlas Venture +6
04 Jun 2014
Seed Round $3.00M 7
Founder Collective Atlas Venture NextView Ventures
Founder Collective, Atlas Venture +5
23 Jul 2013
Convertible Note $751.00K -
31 Jan 2013

WHOOP Alternatives & Competitors

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FAQ About WHOOP

Unlock and inspire performance for life
WHOOP was founded in 2012.
WHOOP is headquartered in Boston, United States.
WHOOP operates in Analytics, Hardware, Health and Wellness and Sports. Its work centres on Performance Optimization, Health & Wellness, Fitness Technology and Wearable Technology. Its customers include athletes, fitness enthusiasts and health-conscious individuals.
WHOOP has a D2C, SaaS and E Commerce business model. Its revenue comes from Subscription, Product Sales and Tiered Pricing.
As listed on WHOOP's pricing page on Oct 23, 2026: $199–299/year per user (Family Plan: $199/year per user; Membership: $299/year per user).
WHOOP has approximately 1640 employees.
WHOOP has completed 9 funding rounds, raising a total of $404.75M. The latest funding stage is Series F.
WHOOP offers: 24/7 health monitoring, fitness insights, recovery and stress management, sleep optimization, fitness and activity tracking, personalized health guidance.
Top alternatives and competitors to WHOOP include InsideTracker, FightCamp, HEALBE Corporation, MyFitnessPal, PaddleMate. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
WHOOP and InsideTracker are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for WHOOP, https://bouncewatch.com/company/whoop-1, updated 2 September 2026. When citing, please name BounceWatch and link this page.

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