Berlin, Germany
YEAY, founded in 2016 by entrepreneur Melanie Mohr, is a rapidly growing UGC platform based in Germany. Its core proposition is redefining UGC marketing by fostering engaging and rewarding collaborations between brands and creators. With its product recommendation app, YEAY positions itself at the intersection of E-Commerce, Mobile, and Media industries.
The app allows creators to discover brand collaborations and earn by submitting their UGC videos. Brands utilize the YEAY Campaign Manager to display collaborations directly to users, tapping into genuine word-of-mouth from enthusiastic product lovers. This innovative approach fuels YEAY’s status as a leading player in the creator economy in Berlin.
The company secured a $4.90M Seed Round investment on 05 June 2017, supported by prominent investors including Mountain Partners, Grazia Equity, Elio Leoni Sceti, and others. This robust backing epitomizes the market's confidence in YEAY's unique value proposition and growth potential.
