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Yes To, Inc logo — refreshingly real skincare

Yes To, Inc

refreshingly real skincare

Founded 2006 United States Pasadena, United States 140 employees Private Equity Total: $56.00M Wellness Beauty

General Information

Company Name Yes To, Inc
Founded Year 2006
Location United States Pasadena, United States
Employees 140
Industries Wellness Beauty
Funding Stage Private Equity
Social

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About Yes To, Inc

Yes To, Inc is a skincare and haircare startup with the slogan "refreshingly real skincare". The company was founded in 2005 and has rapidly gained a strong presence in over 20,000 retail stores across North America and Europe, including major chains such as Walmart, Target, Amazon, Whole Foods, and Ulta. YesTo™ offers a range of consumer-inspired products like YesTo™ Tomatoes, YesTo™ Cucumbers, and YesTo™ Watermelon, aligning high-quality fruits and vegetables with clinically-proven ingredients to address diverse skincare and haircare needs. In June 2017, the company secured a $56.00M Private Equity Round investment from Viking Global Investors and LMS Capital plc. YesTo™ distinguishes itself by being the #2 natural beauty brand in Food, Drug and Mass channels in the US, and its commitment to sustainability is evident through the absence of harmful ingredients like SLS, silicones, parabens, and phthalates in their products. In addition, the company does not use microbeads and formulates their sun care products with chemical-free SPF, making them reef safe. Each product is labeled as 95% to 99% natural and certified Cruelty Free, reflecting YesTo™'s dedication to ethical and environmentally conscious business practices. With its unique products, global vision, and successful retail partnerships, YesTo™, Inc has become an instant phenomenon in the beauty industry.

Business keywords: skincare products, hair care products, natural beauty brand, sustainable beauty, cruelty-free, global retail presence, clinically-proven ingredients, phthalate-free, paraben-free, SLS-free, renewable ingredients, reef-safe, consumer-inspired, entrepreneurial spirit, innovative beauty

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round $56.00M 2
Viking Global Investors LMS Capital plc
Viking Global Investors, LMS Capital plc
15 Jun 2017

Yes To, Inc Alternatives & Competitors

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Yes To, Inc vs
Naturaz
Naturaz United States

Celebrating Your Natural Beauty

Seed
6 employees
Manufacturing, Wellness Beauty
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Yes To, Inc vs
FAR Botanicals
FAR Botanicals

FAR Botanicals is a line of salon-level professional hair care products designed to deliver supreme...

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2-10 employees
Consumer Goods, Fashion
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Yes To, Inc vs
This Works
This Works United Kingdom

Renowned for award-winning, clean, cruelty-free skin and bodycare solutions.

Private Equity
53 employees
Health Care, Health and Wellness
Also compare with: Yes To, Inc vs Oshea Herbals Oshea Herbals View all alternatives

FAQ About Yes To, Inc

refreshingly real skincare
Yes To, Inc was founded in 2006.
Yes To, Inc is headquartered in Pasadena, United States.
Yes To, Inc operates in Wellness Beauty. Its work centres on skincare products, hair care products, natural beauty brand and sustainable beauty.
Yes To, Inc has approximately 140 employees.
Yes To, Inc has completed 1 funding round, raising a total of $56.00M. The latest funding stage is Private Equity.
Top alternatives and competitors to Yes To, Inc include Naturaz, FAR Botanicals, This Works, The Beauty Sailor, Sienna Naturals. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Yes To, Inc and Naturaz are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Yes To, Inc, https://bouncewatch.com/company/yes-to-inc, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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