Zemanta, Engagement DSP, is the world's first multi-channel demand-side platform built for engagement and performance. They have pioneered technology that enables trading desks to show actual return on ad spend, breaking free from traditional programmatic advertising platforms that focus on serving impressions. Through advanced AI and automation, Zemanta empowers advertisers to optimize engagement and performance across Display, Video, and Native placements on the open web. Notable clients include WPP, Omnicom, Publicis Groupe, IPG, Dentsu, Havas, and many others.
Founded in 2007 and headquartered in Slovenia, the company received a $2.00M Venture Round investment on 05 November 2013 from Union Square Ventures, Eden Ventures, Social Starts, and The Accelerator Group. Zemanta's unique approach to advertising has positioned them as a leader in the Advertising industry, offering advertisers the opportunity to capture true consumer engagement and deliver significant returns on their ad spend.