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Adro Ad Exchange (Acquired by Digikala) logo — Adro got acquired by Digikala in 2020 and rebranded to Smart...

Adro Ad Exchange (Acquired by Digikala)

Adro got acquired by Digikala in 2020 and rebranded to Smartech.

Founded 2014 Austria Austria 4 employees Series A Advertising, E-Commerce +1

General Information

Company Name Adro Ad Exchange (Acquired by Digikala)
Founded Year 2014
Location Austria Austria
Employees 4
Industries Advertising, E-Commerce, Marketing
Funding Stage Series A
Social

BounceWatch is an independent company data service, not affiliated with Adro Ad Exchange (Acquired by Digikala). To contact Adro Ad Exchange (Acquired by Digikala), visit adro.co.

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About Adro Ad Exchange (Acquired by Digikala)

Adro Ad Exchange (Acquired by Digikala) got acquired by Digikala in 2020 and rebranded to Smartech. Founded in 2014 and headquartered in Austria, Adro Ad Exchange was a pioneer in programmatic digital advertising exchanges. Offering the highest-quality, independently-rated inventory, Adro aimed to provide advertisers with full visibility into premium advertising inventory and access to it at the fairest price. The company served more than 40 billion ad requests every month from over 126,000 publishers, reaching hundreds of millions of unique Persian users across various formats and screens. In October 2016, Adro Ad Exchange received its last Series A investment from Lok Capital and Sarava Pars. The company's focus on transparency and efficiency in digital advertising positioned it as an attractive investment for these firms. Adro's emphasis on empowering agencies and advertisers, while offering complete transparency and control, aligned with the growing demand in the advertising and e-commerce industries. These factors, combined with its innovative approach, likely contributed to its acquisition by Digikala, marking a successful exit for the company.

Business keywords: Ad Exchange, Programmatic Advertising, Digital Advertising, Real-Time Bidding, Supply Side Platform, Demand Side Platform, Advertising Technology, Ad Server, Digital Media, Persian Market, Publisher Network, Tehran, Iran

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Series A Undisclosed 2
Lok Capital
Lok Capital, Sarava Pars
10 Oct 2016
Seed Round Undisclosed 2
Anetwork, Sarava Pars
01 Dec 2015

Adro Ad Exchange (Acquired by Digikala) Alternatives & Competitors

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Adro Ad Exchange (Acquired by Digikala) vs
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Adro Ad Exchange (Acquired by Digikala) vs
Kritter Software Technology
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FAQ About Adro Ad Exchange (Acquired by Digikala)

Adro got acquired by Digikala in 2020 and rebranded to Smartech.
Adro Ad Exchange (Acquired by Digikala) was founded in 2014.
Adro Ad Exchange (Acquired by Digikala) is headquartered in Austria.
Adro Ad Exchange (Acquired by Digikala) operates in Advertising, E-Commerce and Marketing. Its work centres on Ad Exchange, Programmatic Advertising, Digital Advertising and Real-Time Bidding.
Adro Ad Exchange (Acquired by Digikala) has approximately 4 employees.
Adro Ad Exchange (Acquired by Digikala) has completed 2 funding rounds. The latest funding stage is Series A.
Top alternatives and competitors to Adro Ad Exchange (Acquired by Digikala) include Admixer, Avocarrot, Kritter Software Technology, OCM Digital Media, LucidMedia. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Adro Ad Exchange (Acquired by Digikala) and Admixer are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Adro Ad Exchange (Acquired by Digikala), https://bouncewatch.com/company/adro-ad-exchange, updated 24 December 2024. When citing, please name BounceWatch and link this page.

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