Zeta logo — Next-Gen Banking and Payment Technology Service Provider

Zeta

Next-Gen Banking and Payment Technology Service Provider

Founded 2015 United States San Francisco, United States 2169 employees Total: $430.00M AI, Financial Services +4

General Information

Company Name Zeta
Founded Year 2015
Location United States San Francisco, United States
Employees 2169
Industries AI, Financial Services, Fintech +3
Business Model B2B, SaaS, Platform
Revenue Model Service Fee, Usage Based, Consulting Fee
Social

BounceWatch is an independent company data service, not affiliated with Zeta. To contact Zeta, visit zeta.tech.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does Zeta compare?

A PDF of Zeta and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting Zeta soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

AI Insight

Bounce Watch AI
2 months ago

Zeta's recent and substantial website update, exhibiting a 58.88% change in August 2026, signals a significant strategic re-evaluation or market re-positioning. This digital overhaul, following a $50M Late VC funding round in early 2025, suggests a refined go-to-market strategy or an updated focus for its next-gen banking technology platform. The scale of the change indicates a proactive move to communicate new offerings or an evolved brand narrative to its target financial institution customers.

Signal Types
Product Strategy
Strategic Labels
Digital Transformation Market Repositioning Platform Evolution
Next Move: Product Launch
·
Impact: 8/10
·
Ideal For: Fintech Growth Equity — Late Stage

About Zeta

Zeta, headquartered in San Francisco, California, is rapidly emerging as a leader in the Fintech industry. Founded in 2015, it has positioned itself as a crucial partner for US banks and credit unions seeking a next-gen issuer processing platform, and was notably recognized by Celent in 2023.

As a Next-Gen Banking and Payment Technology Service Provider, Zeta is acclaimed for offering market-leading credit card experiences, with its marquee credit card earning the rank of #2 by American cardholders. The company's cloud-native and fully API-enabled stack supports extensive functionalities including processing, issuing, lending, and core banking.

The company prides itself on its global reach, with 1700+ employees, over 70% serving in technology roles across the US, Middle East, and Asia. It operates regional headquarters in Mumbai, India, and boasts the issuance of over 25M+ cards through its platform worldwide.

In its most recent financial round, Zeta secured a $50.00M late-stage venture capital investment from Optum Ventures on 01 February 2025, underscoring investor confidence in its innovative capabilities and growth trajectory.

Business keywords: next-gen banking technology, issuer processing platform, cloud-native banking solutions, API-enabled financial services, credit card experiences, core banking solutions, digital banking apps, card issuing and management, banking asset and liability products, fraud prevention technology, loyalty program integration, extensible banking solutions, banking as a service (BaaS), open banking, embedded banking services

Services & Products

Banking technology platforms
Credit Line on UPI
Instant card issuance
Digital credit as a service
Payment app solutions
Financial compliance platforms
Employee benefits management

Target Customers

Financial institutions Digital payment service providers Credit card issuers Banking industry professionals Employee benefit managers Non-prime credit card users Digital-natives

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Late VC $50.00M 1
Optum Ventures
01 Feb 2025
Late VC $30.00M 1
Mastercard
01 Mar 2022
Series C $250.00M 2
SoftBank, Sodexo
01 May 2021
Late VC $60.00M 1
Sodexo
01 Jul 2019
Early VC $40.00M 1
Sodexo
01 Jul 2015

Zeta Alternatives & Competitors

View All Alternatives
Zeta vs
Paymentology
Paymentology United Kingdom

The leading next-gen global issuer-processor. For business at any scale.

Series A
417 employees
Fintech, Payments
Zeta vs
Fimple
Fimple United Kingdom

AI-native, API-first, composable financial platform for banks, participation banks, NBFIs and fintec...

165 employees
Computing, Financial Services
Zeta vs
FinBox
FinBox India

Next-gen credit infrastructure and risk intelligence to launch and scale modern credit products.

Series A
340 employees
AI, Finance

FAQ About Zeta

Next-Gen Banking and Payment Technology Service Provider
Zeta was founded in 2015.
Zeta is headquartered in San Francisco, United States.
Zeta operates in AI, Financial Services, Fintech, Payments, SaaS and Banking. Its work centres on next-gen banking technology, issuer processing platform, cloud-native banking solutions and API-enabled financial services. Its customers include Financial institutions, Digital payment service providers and Credit card issuers.
Zeta has a B2B, SaaS and Platform business model. Its revenue comes from Service Fee, Usage Based and Consulting Fee.
Zeta has approximately 2169 employees.
Zeta has completed 5 funding rounds, raising a total of $430.00M.
Zeta offers: Banking technology platforms, Credit Line on UPI, Instant card issuance, Digital credit as a service, Payment app solutions, Financial compliance platforms, Employee benefits management.
Top alternatives and competitors to Zeta include Paymentology, Fimple, FinBox, i2c Inc., Marqeta. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Zeta and Paymentology are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Zeta, https://bouncewatch.com/company/zeta-7, updated 1 August 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Book a demo 30 minutes