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Zeta Global

Achieve the Impossible with AI-Powered Marketing

Founded 2007 United States New York, United States 2960 employees Debt Financing Total: $602.50M Advertising, Analytics +2

General Information

Company Name Zeta Global
Founded Year 2007
Location United States New York, United States
Founders / Decision Makers
Team member
Employees 2960
Industries Advertising, Analytics, IT +1
Funding Stage Debt Financing
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Tiered Pricing, Usage Based
Social

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About Zeta Global

Zeta Global, founded in 2007 by David A. Steinberg and John Sculley, stands as a leader in the intersection of advertising, analytics, IT, and marketing. Headquartered in the United States, Zeta has developed a formidable reputation for its proprietary AI-driven capabilities aimed at enhancing marketing efforts.

At the core of Zeta’s offering is the Zeta Marketing Platform (ZMP), which unifies identity, intelligence, and activation. This platform supports marketers in delivering tailored experiences that drive growth through the integration of Athena by Zeta, a superintelligent conversational agent.

Backed by a workforce of over 3,000 globally, Zeta last secured a $222.50M debt financing investment on 01 March 2021 from prominent investors including Credit Suisse, Morgan Stanley, BofA Securities, and Barclays Corporate Banking. These resources emphasize Zeta's operational and financial stability as it continues to redefine marketing paradigms.

Business keywords: AI-Powered Marketing, Superintelligent Marketing, Data & Analytics, Martech, Adtech, People-based Marketing, Advanced Analytics, Conversational Agent, Customer Data Platform, Omnichannel Marketing, Customer Acquisition, Customer Retention, Growth Marketing

Services & Products

Zeta Marketing Platform
Athena by Zeta
Customer Data Management
Campaign Execution
Analytics & Attribution
Personalized Messaging
Omnichannel Activation

Target Customers

Retail Travel & Hospitality Financial Services Publishers Media Agencies Advocacy Quick Service Restaurants

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing $222.50M 4
Credit Suisse, Morgan Stanley +2
01 Mar 2021
Series F $115.00M 2
GPI Capital, Blackstone Credit
27 Apr 2017
Debt Financing $25.00M 1
Franklin Square Capital Partners
27 Apr 2017
Debt Financing $45.00M 4
Cerberus affiliate, FS Investments +2
01 Sep 2016
Seed Round Undisclosed 1
Cota Capital
01 Sep 2015
Series E $125.00M 2
Franklin Square Group, Blackstone Credit
15 Jul 2015
Venture Round $70.00M 3
Staley Capital, GCP Capital Partners +1
27 Jun 2012

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FAQ About Zeta Global

Achieve the Impossible with AI-Powered Marketing
Zeta Global was founded in 2007.
Zeta Global is headquartered in New York, United States.
Zeta Global operates in Advertising, Analytics, IT and Marketing. Its work centres on AI-Powered Marketing, Superintelligent Marketing, Data & Analytics and Martech. Its customers include Retail, Travel & Hospitality and Financial Services.
Zeta Global has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Tiered Pricing and Usage Based.
Zeta Global has approximately 2960 employees.
Zeta Global has completed 7 funding rounds, raising a total of $602.50M. The latest funding stage is Debt Financing.
Zeta Global offers: Zeta Marketing Platform, Athena by Zeta, Customer Data Management, Campaign Execution, Analytics & Attribution, Personalized Messaging, Omnichannel Activation.
Top alternatives and competitors to Zeta Global include Netcore Cloud, Redpoint Global Inc., RESULTICKS, Braze, Ortto. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Zeta Global and Netcore Cloud are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Zeta Global, https://bouncewatch.com/company/zeta-global, updated 11 May 2026. When citing, please name BounceWatch and link this page.

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