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Zitcha logo — Zitcha connects your merchant team, your media team, and you...

Zitcha

Zitcha connects your merchant team, your media team, and your brands in one operating system.

Founded 2022 Australia Melbourne, Australia 57 employees Total: $19.70M Advertising, E-Commerce +3

General Information

Company Name Zitcha
Founded Year 2022
Location Australia Melbourne, Australia
Employees 57
Industries Advertising, E-Commerce, Platforms +2
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Offices as of Aug 2026
Melbourne, Australia London, United Kingdom Sydney, Australia Los Angeles, United States
Social

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About Zitcha

Zitcha, founded in 2022 and headquartered in Australia, provides an innovative solution in the intersection of Advertising, E-Commerce, Platforms, and Retail. This Unified Retail Media Platform positions itself as a transformative force for those aiming to build and grow a Retail Media Network (RMN).

Capitalizing on its adaptable and composable architecture, Zitcha streamlines the entire retail media ecosystem. By leveraging first-party data, it automates campaign lifecycles, enabling tailored ad experiences. This consolidation not only reduces operational costs but also drives both immediate value and sustained growth, turning retail media networks into key growth drivers.

The company received a $4.70M Seed Round investment from OIF Ventures on November 7, 2022. This financial backing underscores the market's belief in Zitcha's potential to redefine retail media management and generate substantial returns for investors.

Business keywords: Omnichannel Retail Media Platform, Retail Media Technology, Retail Advertising, Retail Technology, Performance Media, Supplier Funded Marketing, Retail Monetization, Digital Advertising, Data Integration, Retail Innovation, Enterprise Value, Campaign Reporting

Services & Products

Retail Media Activation
Margin Management
AI-Powered Reporting
Cross-Functional Team Alignment

Target Customers

Retailers Merchant Teams Media Teams Brands/Advertisers Retail Media Operators General Managers CFOs

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Late VC Undisclosed 1
Iona Star
01 Jul 2026
Series A $15.00M 1
VMG Partners
VMG Partners
01 Oct 2024
Seed $4.70M 1
OIF Ventures
OIF Ventures
01 Nov 2022

Zitcha Alternatives & Competitors

View All Alternatives
Zitcha vs
Footprints AI
Footprints AI United States

The Private Retail Media Network as a Service - In 3 Months or Less!

Venture round
30 employees
Analytics, Automation
Compare Zitcha vs Footprints AI
Zitcha vs
Swiftly
Swiftly United States

Growth Platform for Grocers, Sales Lift for Brands

Series C
182 employees
E-Commerce, Platforms
Compare Zitcha vs Swiftly
Zitcha vs
mimbi - Retail Media Intelligence
mimbi - Retail Media Intelligence France

Mimbi helps brands and agencies better measure the effectiveness and incrementality of retail media.

Seed
2 employees
Advertising, Analytics
Also compare with: Zitcha vs Vibenomics, a Mood Media company Vibenomics, a Mood Media company View all alternatives

FAQ About Zitcha

Zitcha connects your merchant team, your media team, and your brands in one operating system.
Zitcha was founded in 2022.
Zitcha is headquartered in Melbourne, Australia. As of Aug 2026, it also has offices in London, United Kingdom, Sydney, Australia and Los Angeles, United States.
Zitcha operates in Advertising, E-Commerce, Platforms, Retail and Media. Its work centres on Omnichannel Retail Media Platform, Retail Media Technology, Retail Advertising and Retail Technology. Its customers include Retailers, Merchant Teams and Media Teams.
Zitcha has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
Zitcha has approximately 57 employees.
Zitcha has completed 3 funding rounds, raising a total of $19.70M.
Zitcha offers: Retail Media Activation, Margin Management, AI-Powered Reporting, Cross-Functional Team Alignment.
Top alternatives and competitors to Zitcha include Footprints AI, Swiftly, mimbi - Retail Media Intelligence, {Capture}, Paragone by Perion. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Zitcha and Footprints AI are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Zitcha, https://bouncewatch.com/company/zitcha, updated 28 August 2026. When citing, please name BounceWatch and link this page.

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