Abra
Crypto Made Easy for individuals, family offices, corporate treasuries and RIAs.
178 employees · est. 2016 · Mountain View, United States
Abra is the older company (2016 vs 2023); Abra is the larger of the two.
Side-by-Side Comparison
| Metric | Abra | Firenze |
|---|---|---|
| Founded | ||
| Founded | 2016 older | 2023 |
| Headquarters | ||
| Headquarters | Mountain View, United States | Manchester, United Kingdom |
| Employees | ||
| Employees | 178 larger | 28 |
| Industry | ||
| Industry | Blockchain, Crypto, Fintech | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Series C | Seed |
| Total Funding | ||
| Total Funding | $106.58M | $3.25M |
| Funding Rounds | ||
| Funding Rounds | 8 | 2 |
| Services | ||
| Services | Abra Private, Abra Treasury, Abra Prime, Digital Asset Wealth Advisory Solutions, Borrowing and Lending Services, Yield Generation | Lombard lending solutions, Investment-backed lending, Flexible liquidity solutions, Fast credit processing, Interest-only loan offerings |
| Target Customers | ||
| Target Customers | High-net-worth Individuals, Family Offices, Financial Advisors, Corporations, Non Profits, Financial Institutions, Crypto Miners, ATM Networks | Wealth Managers, Financial Advisors, Investment Platforms, High-Net-Worth Individuals, Financial Institutions |
| Taxonomy | ||
| Taxonomy | Digital Asset Management, Cryptocurrency Trading, Yield Generation, Staking, OTC Trading, Borrowing And Lending, BTC-backed Loans, Investment Advisory, Custody Services, Treasury Management, Institutional Services, Cryptocurrency Conversion, Wealth Management, Financial Technology | Investment-backed Lending, Lombard Lending, Wealth Management, Advisory Services, Investment Platforms, Loan Technology Platform, Consumer Credit Compliance, Capital Provision, Mass Affluent Clients, Financial Services Expansion, Asset Management Retention, Liquidity Solutions, Flexible Tax Planning, Wealth Preservation, Democratizing Finance |
| Website | ||
| Website | abra.com | firenzeme.com |
About Abra
Abra, founded in 2016, is a prominent player in the intersection of the Blockchain, Crypto, and Fintech industries. Headquartered in the United States, this global digital asset wealth and treasury management platform has made it simple for individuals, family offices, corporate treasuries, and RIAs...
About Firenze
Firenze, founded in 2023, is a pioneering player in the financial landscape, focusing on Lombard Lending. With its slogan "Unlocking Lombard Lending", the company is transforming the way wealth managers, advisers, and investment platforms offer investment-backed loans. Historically, these loans were...
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Funding, hiring, leadership and stack changes at Abra and Firenze — by email.
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Compiled from the BounceWatch company index. We last looked at Abra on 30 Jul 2025, and Firenze on 8 Dec 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.