Act-On Software vs Force24
Act-On Software
Marketing automation software for the full customer lifecycle. Act-On your dreams!
237 employees · est. 2008 · Portland, United States
Force24
The powerful marketing automation platform that makes memorable customer experiences 24-hours a day
62 employees · est. 2010 · Leeds, United Kingdom
Act-On Software is the older company (2008 vs 2010); Act-On Software is the larger of the two.
Side-by-Side Comparison
| Metric | Act-On Software | Force24 |
|---|---|---|
| Founded | ||
| Founded | 2008 older | 2010 |
| Headquarters | ||
| Headquarters | Portland, United States | Leeds, United Kingdom |
| Employees | ||
| Employees | 237 larger | 62 |
| Industry | ||
| Industry | Automation, Enterprise Software, SaaS | Advertising, Automation, Information Technology |
| Funding Stage | ||
| Funding Stage | Venture round | Series A |
| Total Funding | ||
| Total Funding | $93.50M | $5.40M |
| Funding Rounds | ||
| Funding Rounds | 9 | 3 |
| Services | ||
| Services | Not tracked yet | Marketing automation platform, expert support, integrations, GDPR-compliant marketing automation |
| Target Customers | ||
| Target Customers | Not tracked yet | Marketers, sales teams, businesses across various sectors, including B2B, recruitment, charity, travel & leisure, automotive |
| Taxonomy | ||
| Taxonomy | Marketing AutomationCustomer LifecycleCRM IntegrationLead ManagementLead NurturingAccount-based Marketing +9 | Marketing AutomationEmail MarketingLead NurturingCustomer Lifecycle MarketingUK-based ExpertsAccount Managed Service +9 |
| Website | ||
| Website | act-on.com | force24.co.uk |
About Act-On Software
Act-On Software: Act-On Software, founded in 2008, is an enterprise software and SaaS company based in the United States. The company offers marketing automation software tailored for the full customer lifecycle. With a recent investment of $20.00M from a consortium of investors including Norwest Ve...
About Force24
Force24 is a UK-based marketing automation platform established in 2010. With the slogan "The powerful marketing automation platform that makes memorable customer experiences 24-hours a day," Force24 aims to bring the tenacity of sales and marketing expertise together to nurture relationships and gu...
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Compiled from the BounceWatch company index. We last looked at Act-On Software on 12 Sep 2024, and Force24 on 24 Feb 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
