Addressable.io vs Trapica
Trapica
Easily Become A Data-Led Marketing Team! Welcome to marketing innovation; say goodbye to old marketing ways
7 employees · est. 2017 · New York, United States
Trapica is the older company (2022 vs 2017); Addressable.io is the larger of the two.
Side-by-Side Comparison
| Metric | Addressable.io | Trapica |
|---|---|---|
| Founded | ||
| Founded | 2022 | 2017 older |
| Headquarters | ||
| Headquarters | Israel | New York, United States |
| Employees | ||
| Employees | 47 larger | 7 |
| Industry | ||
| Industry | Blockchain, SaaS, Social Media | AI, Advertising, Analytics |
| Funding Stage | ||
| Funding Stage | Seed | Seed |
| Total Funding | ||
| Total Funding | $13.50M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 2 | 1 |
| Services | ||
| Services | AI-based campaign optimization, Comprehensive attribution, Web3 and Web2 analytics, Targeting and engagement insights, Multi-channel marketing automation, Seamless platform integrations | AI-powered marketing automation, Campaign optimization, Audience targeting, Bid management, Budget allocation |
| Target Customers | ||
| Target Customers | Web3 Marketers, Crypto-based companies, Blockchain ventures, Marketing professionals in Web2 to Web3 transition, Gaming and NFT Platforms | Enterprise brands, Digital marketing agencies, Performance marketing teams, High-volume marketing teams, Growth-stage startups |
| Taxonomy | ||
| Taxonomy | Web3 MarketingBlockchain IntegrationTargeted CampaignsOn-chain ConversionsWallet Owners AudienceSocial Data Analysis +8 | Marketing AutomationCampaign ManagementGo-To-Market IntelligenceAudience IntelligenceConsumer IntelligenceCompetitor Tracking +9 |
| Website | ||
| Website | addressable.io | trapica.com |
About Addressable.io
Addressable.io, founded in 2022, positions itself at the forefront of Web3 marketing enterprises, delivering "Actionable Web3 Intelligence". Based in Israel, the startup empowers major blockchain entities with sophisticated tools engineered by leading data and cyber engineers. Its standout offering...
About Trapica
Trapica, founded in 2017, is an innovative player in the marketing technology landscape, striving to transform how companies approach data-driven marketing. Headquartered in the United States, the company operates at the intersection of several dynamic industries, including AI, Advertising, Analytic...
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Compiled from the BounceWatch company index. We last looked at Addressable.io on 8 Mar 2026, and Trapica on 24 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
