Adro Ad Exchange (Acquired by Digikala)
Adro got acquired by Digikala in 2020 and rebranded to Smartech.
4 employees · est. 2014 · Vienna, Austria
Adro Ad Exchange (Acquired by Digikala) is the older company (2014 vs 2020); pubX is the larger of the two.
Side-by-Side Comparison
| Metric | Adro Ad Exchange (Acquired by Digikala) | pubX |
|---|---|---|
| Founded | ||
| Founded | 2014 older | 2020 |
| Headquarters | ||
| Headquarters | Vienna, Austria | London, United Kingdom |
| Employees | ||
| Employees | 4 | 35 larger |
| Industry | ||
| Industry | Advertising, E-Commerce, Marketing | AI, Advertising, Marketing |
| Funding Stage | ||
| Funding Stage | Series A | Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | $500.00K |
| Funding Rounds | ||
| Funding Rounds | 2 | 3 |
| Services | ||
| Services | Not tracked yet | AI-driven publisher monetization, Real-time campaign optimization, Access to premium advertiser demand, Publisher and advertiser solutions, AdOps Tools, Publisher inventory evaluation and segmentation, Autonomous AI advertising marketplace |
| Target Customers | ||
| Target Customers | Not tracked yet | Publishers, Advertisers, Agencies |
| Taxonomy | ||
| Taxonomy | Ad Exchange, Programmatic Advertising, Digital Advertising, Real-Time Bidding, Supply Side Platform, Demand Side Platform, Advertising Technology, Ad Server, Digital Media, Persian Market, Publisher Network, Tehran, Iran | Advertising Marketplace, Programmatic Advertising, Agentic Technology, Data-driven Solutions, First-party Data, Dynamic Floor Pricing, Media Activation, Transparent Transactions, Publisher Monetization, AI-powered Tools, Advertising Inventory Optimization, Automatic Campaign Activation, Premium Inventory Evaluation, Net Revenue Maximization |
| Website | ||
| Website | adro.co | pubx.ai |
About Adro Ad Exchange (Acquired by Digikala)
Adro Ad Exchange (Acquired by Digikala) got acquired by Digikala in 2020 and rebranded to Smartech. Founded in 2014 and headquartered in Austria, Adro Ad Exchange was a pioneer in programmatic digital advertising exchanges. Offering the highest-quality, independently-rated inventory, Adro aimed to p...
About pubX
pubX, founded in 2020 and headquartered in the United Kingdom, is revolutionizing the advertising industry with its slogan: "Agentic Advertising. Built on Trust." Specializing in AI, Advertising, and Marketing, the company offers an end-to-end advertising marketplace that connects publishers and adv...
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