AdRoll
AdRoll powers AI-driven full-funnel ad campaigns and ABM — fast, flexible, and proven.
176 employees · est. 2007 · San Francisco, United States
NextRoll
NextRoll, which operates the AdRoll brand, powers growth with AI-driven advertising & ABM solutions.
485 employees · est. 2007 · San Francisco, United States
NextRoll is the larger of the two.
Side-by-Side Comparison
| Metric | AdRoll | NextRoll |
|---|---|---|
| Founded | ||
| Founded | 2007 | 2007 |
| Headquarters | ||
| Headquarters | San Francisco, United States | San Francisco, United States |
| Employees | ||
| Employees | 176 | 485 larger |
| Industry | ||
| Industry | Advertising, E-Commerce, Platforms | Advertising, Analytics, SaaS |
| Funding Stage | ||
| Funding Stage | Series C | Post IPO |
| Total Funding | ||
| Total Funding | $89.00M | $158.00M |
| Funding Rounds | ||
| Funding Rounds | 3 | 6 |
| Services | ||
| Services | Advertising Solutions, ABM Platforms, Analytics & Reporting, Media Planning, AI Assistant | AI-driven full-funnel ad campaigns, Account-Based Marketing solutions, Multi-channel advertising |
| Target Customers | ||
| Target Customers | Retail Businesses, B2B Companies, Hospitality Industry, Financial Services, Direct-to-Consumer Brands, Nonprofit Organizations, Agencies | Marketing Teams, Ecommerce Businesses, B2B Teams, Marketing Agencies, Mid-sized Companies |
| Taxonomy | ||
| Taxonomy | AI-driven Advertising, Full-funnel Campaigns, Account-based Marketing (ABM), Cross-channel Attribution, Audience Insights, Multi-channel Advertising, B2B Marketing, Ecommerce Advertising, Programmatic Advertising, Display Advertising, Social Advertising, Omni-channel Marketing, Revenue Marketing, Buyer Intelligence | AI-driven Advertising, Account-based Marketing, Marketing Technology, Data Expertise, Multi-channel Campaigns, Predictive AI, Ecommerce Marketing, Direct-to-consumer, B2B Marketing Solutions, Pipeline Acceleration, Buyer Insights, Connected Advertising Platforms, Machine Learning Integration, Advertising Technology, Revenue Growth Solutions |
| Website | ||
| Website | adroll.com | nextroll.com |
About AdRoll
AdRoll offers an innovative solution catering to growth-focused marketers through its multi-channel advertising platform. With its slogan, "AdRoll powers AI-driven full-funnel ad campaigns and ABM — fast, flexible, and proven," the company positions itself as a leader in simplifying complex advertis...
About NextRoll
NextRoll, operating through its flagship brand AdRoll, is a prominent player in the marketing technology sector, utilizing AI-driven advertising and account-based marketing (ABM) solutions to fuel business growth. Founded in 2007 and headquartered in San Francisco, CA, this privately held company sp...
We will tell you when either one moves
BounceWatch watches AdRoll and NextRoll for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at AdRoll and NextRoll — by email.
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Compiled from the BounceWatch company index. We last looked at AdRoll on 10 May 2026, and NextRoll on 17 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
