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NextRoll logo — NextRoll, which operates the AdRoll brand, powers growth wit...

NextRoll

NextRoll, which operates the AdRoll brand, powers growth with AI-driven advertising & ABM solutions.

Founded 2007 United States San Francisco, United States 485 employees Post IPO Total: $158.00M Advertising, Analytics +4

General Information

Company Name NextRoll
Founded Year 2007
Location United States San Francisco, United States
Employees 485
Industries Advertising, Analytics, SaaS +3
Funding Stage Post IPO
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About NextRoll

NextRoll, operating through its flagship brand AdRoll, is a prominent player in the marketing technology sector, utilizing AI-driven advertising and account-based marketing (ABM) solutions to fuel business growth. Founded in 2007 and headquartered in San Francisco, CA, this privately held company specializes in Advertising, Analytics, SaaS, Marketing, AdTech, and Machine Learning.

Leveraging nearly two decades of data and AI expertise, NextRoll empowers brands to engage their audiences through its AdRoll platform, offering multi-channel campaigns and B2B-focused products that drive measurable revenue growth. Their latest investment round, a $50.00M debt financing secured on May 24, 2023, involved Capital IP Investment Partners LP, highlighting investor confidence in their innovative approach.

The company's inclusive and diverse workforce underscores its commitment to sustainable growth and solidifies its market position among competitors in the ad tech landscape.

Taxonomy: AI-driven advertising, Account-based marketing, Marketing technology, Data expertise, Multi-channel campaigns, Predictive AI, Ecommerce marketing, Direct-to-consumer, B2B marketing solutions, Pipeline acceleration, Buyer insights, Connected advertising platforms, Machine learning integration, Advertising technology, Revenue growth solutions

Services & Products

AI-driven full-funnel ad campaigns
Account-Based Marketing solutions
Multi-channel advertising

Target Customers

Marketing Teams Ecommerce Businesses B2B Teams Marketing Agencies Mid-sized Companies

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing $50.00M 1
Capital IP Investment Partners LP
Capital IP Investment Partners LP
01 May 2023
Secondary Market $19.00M -
01 Dec 2021
Secondary Market Undisclosed 1
Sharespost
Sharespost
01 Mar 2017
Series C $70.00M 4
Foundation Capital Merus Capital Thiel Capital
Foundation Capital, Merus Capital +2
01 Apr 2014
Series B $15.00M 3
Foundation Capital Merus Capital
Foundation Capital, Merus Capital +1
01 Jul 2012
Series A $4.00M 8
Founders Fund Floodgate Merus Capital
Founders Fund, Floodgate +6
01 Sep 2008

Latest News

View All
NextRoll, a San Francisco digital marketing firm focused on AI, raises $50M debt round — Bizjournals.com
NextRoll, a San Francisco digital marketing firm focused on AI, raises $50M debt round
Bizjournals.com May 24, 2023
RollWorks Expands Tech Partner Ecosystem with Postal.io Partnership — Martechcube.com
RollWorks Expands Tech Partner Ecosystem with Postal.io Partnership
Martechcube.com Aug 19, 2022

NextRoll Alternatives & Competitors

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NextRoll vs
AdRoll
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176 employees
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NextRoll vs
Demandbase
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NextRoll vs
Dealfront
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FAQ About NextRoll

NextRoll, which operates the AdRoll brand, powers growth with AI-driven advertising & ABM solutions.
NextRoll was founded in 2007.
NextRoll is headquartered in San Francisco, United States.
NextRoll operates in Advertising, Analytics, SaaS, Marketing, AdTech and Machine Learning. Its work centres on AI-driven advertising, Account-based marketing, Marketing technology and Data expertise. Its customers include Marketing Teams, Ecommerce Businesses and B2B Teams.
NextRoll has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
NextRoll has approximately 485 employees.
NextRoll has completed 6 funding rounds, raising a total of $158.00M. The latest funding stage is Post IPO.
NextRoll offers: AI-driven full-funnel ad campaigns, Account-Based Marketing solutions, Multi-channel advertising.
Top alternatives and competitors to NextRoll include AdRoll, Demandbase, Dealfront, Rakuten Advertising, CaliberMind. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
NextRoll and AdRoll are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for NextRoll, https://bouncewatch.com/company/nextroll, updated 17 March 2026. When citing, please name BounceWatch and link this page.

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