Advertising Advantage
We help brands drive fast and sustainable growth through data-led TV Advertising.
68 employees · est. 2003 · Australia
Massive
Pioneering the future of in-game advertising through an advanced video game network. Acquired by Microsoft in May 2006.
est. 1995
Massive is the older company (2003 vs 1995).
Side-by-Side Comparison
| Metric | Advertising Advantage | Massive |
|---|---|---|
| Founded | ||
| Founded | 2003 | 1995 older |
| Headquarters | ||
| Headquarters | Australia | Not tracked yet |
| Employees | ||
| Employees | 68 | Not tracked yet |
| Industry | ||
| Industry | Advertising, Analytics, Marketing | Advertising, Gaming |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series C |
| Total Funding | ||
| Total Funding | Not tracked yet | $17.60M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 3 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | TV Advertising, Performance-based Advertising, Media Buying, Creative Development, Integrated Media, Direct Response TV, Digital Media, Lead Generation, Brand Advertising, TV Production, Streaming Media, ROI Optimization | In-game Advertising, Video Game Network, Microsoft Acquisition, Advertising Technology, Gaming Industry, Digital Advertising, Technology Acquisition |
| Website | ||
| Website | adad.com.au | massiveincorporated.com |
About Advertising Advantage
Advertising Advantage is a full-service, specialist Performance TV agency that has been established in 2003 with headquarters in Australia. The company aims to help brands drive fast and sustainable growth through data-led TV advertising. Advertising Advantage offers a range of services including fu...
About Massive
Massive is a pioneering force in the world of in-game advertising, positioning itself as the spearhead of future advancements through an advanced video game network. The company, founded in 1995, has carved a niche in the Advertising and Gaming industries, offering a leading platform for in-game adv...
Be first to know when either one moves
Funding rounds, hiring surges, leadership changes and stack switches at Advertising Advantage and Massive — tracked continuously, sent the day they land.
Funding, hiring, leadership and stack changes at Advertising Advantage and Massive — by email.
Frequently Asked Questions
Compare Advertising Advantage with someone else
Start typing a company name or domain.