Affinity Solutions
Actionable consumer purchase data for better brand health, sales lift, market share, and loyalty.
268 employees · est. 2005 · New York, United States
Rita Data
Unlocking the full potential of online data.
13 employees · est. 2021 · Amsterdam, The Netherlands
Affinity Solutions is the older company (2005 vs 2021); Affinity Solutions is the larger of the two.
Side-by-Side Comparison
| Metric | Affinity Solutions | Rita Data |
|---|---|---|
| Founded | ||
| Founded | 2005 older | 2021 |
| Headquarters | ||
| Headquarters | New York, United States | Amsterdam, The Netherlands |
| Employees | ||
| Employees | 268 larger | 13 |
| Industry | ||
| Industry | Analytics, Finance, Marketing | Mobile, Privacy and Security |
| Funding Stage | ||
| Funding Stage | Series Unknown | Pre Seed |
| Total Funding | ||
| Total Funding | $35.50M | $1.00M |
| Funding Rounds | ||
| Funding Rounds | 3 | 1 |
| Services | ||
| Services | Not tracked yet | Data Monetization Platform, Privacy-focused Data Management, User Data Insights and Analytics, Rewards for Data Sharing, Secure Data Storage and Encryption |
| Target Customers | ||
| Target Customers | Not tracked yet | Individual Consumers, Tech-savvy Users, Privacy-conscious Users, Students, Brands seeking Consumer Insights |
| Taxonomy | ||
| Taxonomy | Consumer Purchase Data, Brand Health, Sales Lift, Market Share, Loyalty, Data-driven Marketing, Personalization, Consumer Behavior, Opt-in Strategies, Retail Analytics, Predictive Analytics, Shopping Behavior, Engagement Strategies, Data Intelligence, Client Growth | Zero-party Data, Data Marketplace, Consumer Data Economy, Data Privacy, Consumer Insights, Brand-consumer Engagement, Data-driven Marketing, Customer Data Empowerment, Reward-based Data Sharing, Transparent Data Sharing, Digital Consumer Behavior, Competitor Analysis, Online Behavior Insights |
| Website | ||
| Website | affinity.solutions | ritapersonaldata.com |
About Affinity Solutions
Affinity Solutions provides actionable consumer purchase data for better brand health, sales lift, market share, and loyalty. The company offers the largest consumer purchase dataset in the U.S. market, offering a comprehensive view of consumers' spending habits. This includes what, when, where, and...
About Rita Data
Rita Data, founded in 2021 in The Netherlands, is poised to revolutionize the data economy by unlocking the full potential of online data. The current consumer data landscape, dominated by a few key players, leaves brands and consumers with limited control and transparency. Rita Data addresses this...
We will tell you when either one moves
BounceWatch watches Affinity Solutions and Rita Data for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Affinity Solutions and Rita Data — by email.
Frequently Asked Questions
Compare Affinity Solutions with someone else
Start typing a company name or domain.
Related Comparisons
Compiled from the BounceWatch company index. We last looked at Affinity Solutions on 12 Sep 2024, and Rita Data on 3 Sep 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.