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Affinity Solutions logo — Actionable consumer purchase data for better brand health, s...

Affinity Solutions

Actionable consumer purchase data for better brand health, sales lift, market share, and loyalty.

Founded 2005 United States New York, United States 268 employees Venture round Total: $35.50M Analytics, Finance +1

General Information

Company Name Affinity Solutions
Founded Year 2005
Location United States New York, United States
Employees 268
Industries Analytics, Finance, Marketing
Funding Stage Venture round
Social

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About Affinity Solutions

Affinity Solutions provides actionable consumer purchase data for better brand health, sales lift, market share, and loyalty. The company offers the largest consumer purchase dataset in the U.S. market, offering a comprehensive view of consumers' spending habits. This includes what, when, where, and how they buy, empowering marketers, agencies, and media organizations to understand and predict behavior with unparalleled precision. Building on a foundation of innovative solutions for Financial Institutions and Retailers, Affinity Solutions is redefining data-driven marketing to make it highly personalized. Their unique approach turns consumer data intelligence into actions and encourages consumers to opt-in. The solutions have been proven to drive shopping behavior and engagement that unlock brand and market share growth for clients. Founded in 2005 and headquartered in the United States, the company operates in the Analytics, Finance, and Marketing industries. The latest investment was a $21.00M venture round by Chestnut Hill Ventures on 10 June 2013.

Business keywords: Consumer purchase data, Brand health, Sales lift, Market share, Loyalty, Data-driven marketing, Personalization, Consumer behavior, Opt-in strategies, Retail analytics, Predictive analytics, Shopping behavior, Engagement strategies, Data intelligence, Client growth

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $21.00M 1
Chestnut Hill Ventures
10 Jun 2013
Venture Round $14.50M 1
Chestnut Hill Ventures
27 Jun 2012
Private Equity Round Undisclosed 1
Chestnut Hill Ventures
27 Jul 2011

Affinity Solutions Alternatives & Competitors

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FAQ About Affinity Solutions

Actionable consumer purchase data for better brand health, sales lift, market share, and loyalty.
Affinity Solutions was founded in 2005.
Affinity Solutions is headquartered in New York, United States.
Affinity Solutions operates in Analytics, Finance and Marketing. Its work centres on Consumer purchase data, Brand health, Sales lift and Market share.
Affinity Solutions has approximately 268 employees.
Affinity Solutions has completed 3 funding rounds, raising a total of $35.50M. The latest funding stage is Venture round.
Top alternatives and competitors to Affinity Solutions include Ikano Insight, Resonate, AmygdaLaunch, Remarkety, Listrak. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Affinity Solutions and Ikano Insight are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Affinity Solutions, https://bouncewatch.com/company/affinity-solutions, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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