AnalogFolk
We use digital to make the analog world better.
110 employees · est. 2008 · London, United Kingdom
Piano
Piano's Digital Experience Platform empowers your teams to understand and influence customer behavior.
775 employees · est. 2011 · Amsterdam, The Netherlands
AnalogFolk is the older company (2008 vs 2011); Piano is the larger of the two.
Side-by-Side Comparison
| Metric | AnalogFolk | Piano |
|---|---|---|
| Founded | ||
| Founded | 2008 older | 2011 |
| Headquarters | ||
| Headquarters | London, United Kingdom | Amsterdam, The Netherlands |
| Employees | ||
| Employees | 110 | 775 larger |
| Industry | ||
| Industry | Advertising, Marketing | Analytics, SaaS |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Debt Financing |
| Total Funding | ||
| Total Funding | Not tracked yet | $229.20M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 11 |
| Services | ||
| Services | Not tracked yet | Analytics Platform, Customer Data Segmentation, Audience Activation, Subscription and Identity Management, Amplifier for Social and Email Campaigns |
| Target Customers | ||
| Target Customers | Not tracked yet | Digital-first Businesses, Media Companies, Publishing Firms, Transportation Companies, Financial Services Providers |
| Taxonomy | ||
| Taxonomy | Digital Creative Agency, Global, Customer Experience, Innovation, Entrepreneurial, Technology, Collaborative Culture, Independent, Big-name Clients, Digital Technology, Data-driven, Global Impact, Content Marketing, Retail Innovation, Mobile Development | Digital Experience Platform, Customer Data Unification, Behavior Metrics Analysis, Personalized Customer Journeys, Campaign Launch Acceleration, Customer Engagement, Personalization At Scale, Content Monetization, User Segmentation, User Identity Management, User Experience Management, Digital Analytics, Data Management Platform, Paywall Solutions, Digital Subscriptions |
| Website | ||
| Website | analogfolk.com | piano.io |
About AnalogFolk
AnalogFolk is an independent global digital creative agency founded in 2008. Their slogan is "We use digital to make the analog world better." The agency aims to use digital technology to enhance the analog world, whether it's by creating more intuitive customer journeys, enabling more customer-led...
About Piano
Piano is a strategic player in the Analytics and SaaS sectors with its pioneering Digital Experience Platform. Founded in 2011 and headquartered in The Netherlands, Piano equips organizations with tools to understand and steer customer behavior, essential for businesses aiming to enhance customer en...
We will tell you when either one moves
BounceWatch watches AnalogFolk and Piano for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at AnalogFolk and Piano — by email.
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Compiled from the BounceWatch company index. We last looked at AnalogFolk on 14 Sep 2024, and Piano on 21 Nov 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.