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Piano logo — Piano's Digital Experience Platform empowers your teams to u...

Piano

Piano's Digital Experience Platform empowers your teams to understand and influence customer behavior.

Founded 2011 The Netherlands The Netherlands 789 employees Debt Financing Total: $229.20M Analytics, SaaS

General Information

Company Name Piano
Founded Year 2011
Location The Netherlands The Netherlands
Founders / Decision Makers
Team member
Employees 789
Industries Analytics, SaaS
Funding Stage Debt Financing
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About Piano

Piano is a strategic player in the Analytics and SaaS sectors with its pioneering Digital Experience Platform. Founded in 2011 and headquartered in The Netherlands, Piano equips organizations with tools to understand and steer customer behavior, essential for businesses aiming to enhance customer engagement and streamline their marketing efforts.

The platform is distinguished by its ability to unify customer data and create personalized customer journeys. This functionality has allowed a diverse and global clientele, including notable names such as Air France, BBC, and The Wall Street Journal, to optimize their campaigns and product launches.

Recognition of Piano's innovation is underscored by accolades from the World Economic Forum and Red Herring. Their last reported investment was an $18.00M Debt Financing round in February 2022 led by Sixth Street Partners, highlighting investor confidence and financial soundness.

Business keywords: Digital Experience Platform, Customer Data Unification, Behavior Metrics Analysis, Personalized Customer Journeys, Campaign Launch Acceleration, Customer Engagement, Personalization at Scale, Content Monetization, User Segmentation, User Identity Management, User Experience Management, Digital Analytics, Data Management Platform, Paywall Solutions, Digital Subscriptions

Services & Products

Analytics Platform
Customer Data Segmentation
Audience Activation
Subscription and Identity Management
Amplifier for Social and Email Campaigns

Target Customers

Digital-first Businesses Media Companies Publishing Firms Transportation Companies Financial Services Providers

Funding Rounds & Investors (11)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing $18.00M 1
Sixth Street Partners
Sixth Street Partners
09 Feb 2022
Series C $20.00M 3
Updata Partners Rittenhouse Ventures Sixth Street Partners
Updata Partners, Rittenhouse Ventures +1
22 Dec 2021
Debt Financing $20.00M 1
Sixth Street Partners
Sixth Street Partners
17 Nov 2021
Debt Financing $68.00M 1
Sixth Street Partners
Sixth Street Partners
18 May 2021
Series C $20.00M 3
Updata Partners Rittenhouse Ventures
Updata Partners, Rittenhouse Ventures +1
23 Feb 2021
Debt Financing $35.00M 2
Bridge Bank
Bridge Bank, ORIX Growth Capital
26 Sep 2019
Series B $20.00M 1
Updata Partners
Updata Partners
20 Sep 2019
Series B $22.30M 2
Updata Partners Ben Franklin Technology Partners of Southeastern Pennsylvania
Updata Partners, Ben Franklin Technology Partners of Southeastern Pennsylvania
26 Dec 2018
Series A $3.60M 3
3TS Capital Partners Rittenhouse Ventures
3TS Capital Partners, Rittenhouse Ventures +1
19 May 2017
Seed Round €2.00M 1
3TS Capital Partners
3TS Capital Partners
17 Apr 2012

View All 11 Funding Rounds

Latest News

View All
Funding focus: Biotech dominates Netherlands’ top 10 rounds in H1 2025 — Thenextweb
Funding focus: Biotech dominates Netherlands’ top 10 rounds in H1 2025
Thenextweb Jul 09, 2025
Startups, von denen Gründerszene große Nachrichten erwartete — Businessinsider.de
Startups, von denen Gründerszene große Nachrichten erwartete
Businessinsider.de Dec 20, 2024

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FAQ About Piano

Piano's Digital Experience Platform empowers your teams to understand and influence customer behavior.
Piano was founded in 2011.
Piano is headquartered in The Netherlands.
Piano operates in Analytics and SaaS. Its work centres on Digital Experience Platform, Customer Data Unification, Behavior Metrics Analysis and Personalized Customer Journeys. Its customers include Digital-first Businesses, Media Companies and Publishing Firms.
Piano has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Piano has approximately 789 employees.
Piano has completed 11 funding rounds, raising a total of $229.20M. The latest funding stage is Debt Financing.
Piano offers: Analytics Platform, Customer Data Segmentation, Audience Activation, Subscription and Identity Management, Amplifier for Social and Email Campaigns.
Top alternatives and competitors to Piano include WebEngage, Twipe, Hifyre, Solitics, Dataroid. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Piano and WebEngage are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Piano, https://bouncewatch.com/company/piano, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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