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Piano logo — Piano's Digital Experience Platform empowers your teams to u...

Piano

Piano's Digital Experience Platform empowers your teams to understand and influence customer behavior.

Founded 2011 The Netherlands The Netherlands 775 employees Debt Financing Total: $229.20M Analytics, SaaS

General Information

Company Name Piano
Founded Year 2011
Location The Netherlands The Netherlands +2
Founders / Decision Makers
Team member
Employees 775
Industries Analytics, SaaS
Funding Stage Debt Financing
Social

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About Piano

Piano is a strategic player in the Analytics and SaaS sectors with its pioneering Digital Experience Platform. Founded in 2011 and headquartered in The Netherlands, Piano equips organizations with tools to understand and steer customer behavior, essential for businesses aiming to enhance customer engagement and streamline their marketing efforts.

The platform is distinguished by its ability to unify customer data and create personalized customer journeys. This functionality has allowed a diverse and global clientele, including notable names such as Air France, BBC, and The Wall Street Journal, to optimize their campaigns and product launches.

Recognition of Piano's innovation is underscored by accolades from the World Economic Forum and Red Herring. Their last reported investment was an $18.00M Debt Financing round in February 2022 led by Sixth Street Partners, highlighting investor confidence and financial soundness.

Taxonomy: Digital Experience Platform, Customer Data Unification, Behavior Metrics Analysis, Personalized Customer Journeys, Campaign Launch Acceleration, Customer Engagement, Personalization at Scale, Content Monetization, User Segmentation, User Identity Management, User Experience Management, Digital Analytics, Data Management Platform, Paywall Solutions, Digital Subscriptions

Services & Products

Analytics Platform
Customer Data Segmentation
Audience Activation
Subscription and Identity Management
Amplifier for Social and Email Campaigns

Target Customers

Digital-first Businesses Media Companies Publishing Firms Transportation Companies Financial Services Providers

Funding Rounds & Investors (11)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing •••••• 1
Investor
09 Feb 2022
Series C •••••• 3
Investor Investor Investor
22 Dec 2021
Debt Financing •••••• 1
Investor
17 Nov 2021
Debt Financing •••••• 1
Investor
18 May 2021
Series C •••••• 3
Investor Investor
•••• •••• 		23 Feb 2021

View All 11 Funding Rounds

Latest News

View All
Startups, von denen Gründerszene große Nachrichten erwartete — Businessinsider.de
Startups, von denen Gründerszene große Nachrichten erwartete
Businessinsider.de Dec 20, 2024
Funding focus: Biotech dominates Netherlands’ top 10 rounds in H1 2025 — Thenextweb
Funding focus: Biotech dominates Netherlands’ top 10 rounds in H1 2025
Thenextweb Jul 09, 2025

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FAQ About Piano

Piano's Digital Experience Platform empowers your teams to understand and influence customer behavior.
Piano was founded in 2011.
Piano is headquartered in The Netherlands.
Piano operates in the following industries: Analytics, SaaS.
Piano has approximately 775 employees.
Piano has completed 11 funding rounds, raising a total of $229.20M. The latest funding stage is Debt Financing.
Piano offers: Analytics Platform, Customer Data Segmentation, Audience Activation, Subscription and Identity Management, Amplifier for Social and Email Campaigns.
Top alternatives and competitors to Piano include UserIQ, YouEye—a UserZoom company, Raccoon Platform, OOCAR, Task Analytics. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Piano and UserIQ are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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