Appcues
Change the way your users behave, one moment at a time.
75 employees · est. 2013 · Boston, United States
Candu
⛵ Design in-app content to activate, convert, and upsell your users. #NoCode
21 employees · est. 2019 · Oakland, United States
Appcues is the older company (2013 vs 2019); Appcues is the larger of the two.
Side-by-Side Comparison
| Metric | Appcues | Candu |
|---|---|---|
| Founded | ||
| Founded | 2013 older | 2019 |
| Headquarters | ||
| Headquarters | Boston, United States | Oakland, United States |
| Employees | ||
| Employees | 75 larger | 21 |
| Industry | ||
| Industry | Analytics, Design, Productivity | Analytics, Design, Enterprise Software |
| Funding Stage | ||
| Funding Stage | Series A | Seed |
| Total Funding | ||
| Total Funding | $45.80M | $6.20M |
| Funding Rounds | ||
| Funding Rounds | 4 | 3 |
| Services | ||
| Services | AI-powered Customer Engagement Platform, In-app Messaging Solutions, Behavioral Email Campaigns, Push Notifications Services, Data Integration Services | In-product Content Creation, Onboarding Checklists, Modals & Popups, Forms & Surveys, Product Tours, Embedded UX Features |
| Target Customers | ||
| Target Customers | Product Teams, Non-technical Teams, Businesses seeking to improve user engagement, Companies focused on product-led growth, Digital Product Managers | Growth Product Managers, UX Designers, Developers, SaaS Companies, Product Teams |
| Taxonomy | ||
| Taxonomy | User Onboarding, Product Adoption, Customer Retention, Customer Expansion, Revenue Growth, Customer Engagement, Experience Orchestration, In-App Messaging, Behavior-Triggered Emails, Growth Marketing, Marketing Automation, Lifecycle Marketing, Digital Customer Success, Product Launches, Personalized Communication | No-code Platform, Product Experience Platform, User Onboarding, UI/UX Design, Product-led Growth, Growth Experiments, Personalization, Drag-and-drop Editor, Tech Stack Integration, Analytics Suite, Feature Discovery, Native UX Design, SaaS Optimization, Free Trial Optimization |
| Website | ||
| Website | appcues.com | candu.ai |
About Appcues
Appcues, founded in 2013 and headquartered in the United States, is a dynamic player in the Analytics, Design, Productivity, and SaaS industries. With its slogan, "Change the way your users behave, one moment at a time," Appcues offers innovative solutions that empower customer-centric teams to enha...
About Candu
Candu is transforming the way product and growth teams build engaging user experiences with its innovative #NoCode solution. Founded in 2019, this United States-based company empowers product-led firms to enhance user engagement by designing in-app content aimed at activation, conversion, and upsell...
We will tell you when either one moves
BounceWatch watches Appcues and Candu for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Appcues and Candu — by email.
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Compiled from the BounceWatch company index. We last looked at Appcues on 9 May 2026, and Candu on 3 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.