Boston, United States
Appcues, founded in 2013 and headquartered in the United States, is a dynamic player in the Analytics, Design, Productivity, and SaaS industries. With its slogan, "Change the way your users behave, one moment at a time," Appcues offers innovative solutions that empower customer-centric teams to enhance user engagement without the traditional engineering impediments.
The platform's value proposition lies in its ability to create personalized, behavior-based user journeys across multiple channels—such as in-app, email, and mobile. By doing so, it provides targeted user guidance at crucial moments, thereby improving activation, boosting feature adoption, and expediting business expansion. Key clients include industry leaders like Equifax, PatientSky, and Redfin.
The company's robust backing is evident from its most recent funding round, a $32.10M debt financing completed on 01 January 2022 from notable investors including Accomplice, Sierra Ventures, NewSpring Capital, and Columbia Partners.
