Appreciation Engine
Supercharge your marketing with Appreciation Engine’s first-party data capture.
6 employees · est. 2011 · Canada
Novatiq
Privacy-first ID solutions | Empowering telcos, brands and publishers to reach audiences safely and at scale
36 employees · est. 2019 · Cwmbran, United Kingdom
Appreciation Engine is the older company (2011 vs 2019); Novatiq is the larger of the two.
Side-by-Side Comparison
| Metric | Appreciation Engine | Novatiq |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2019 |
| Headquarters | ||
| Headquarters | Canada | Cwmbran, United Kingdom |
| Employees | ||
| Employees | 6 | 36 larger |
| Industry | ||
| Industry | Analytics, SaaS, Social Media | Advertising, Analytics, Platforms |
| Funding Stage | ||
| Funding Stage | Seed | Seed |
| Total Funding | ||
| Total Funding | $765.00K | $4.00M |
| Funding Rounds | ||
| Funding Rounds | 4 | 1 |
| Services | ||
| Services | Not tracked yet | Telco-verified digital identity, Audience activation solutions, Customer intelligence solutions, Privacy-by-design solutions, Identity resolution |
| Target Customers | ||
| Target Customers | Not tracked yet | Telcos, Publishers, Brands, Marketers, Adtech companies |
| Taxonomy | ||
| Taxonomy | SAAS Solution, First-party Data Capture, Customer Insights, Martech Integration, Privacy Compliant, Behavioral Data, Social Media Data, Streaming Data, Marketing Analytics, Music Industry Expertise, Consumer Interactions, Customer Success, Privacy Compliance | Martech Identity Solution, Telco ID Verification, First-party Data Utilization, Privacy-first Technology, Customer Intelligence Enrichment, Cross-domain Identification, Campaign Performance Enhancement, Personalized Digital Services, Global Privacy Standards Compliance, Cookieless Targeting Expertise, Data Activation Solutions, Fraud And Verification Management |
| Website | ||
| Website | get.theappreciationengine.com | novatiq.com |
About Appreciation Engine
Appreciation Engine is a SaaS startup based in Canada, founded in 2011. The company’s slogan "Supercharge your marketing with Appreciation Engine’s first-party data capture" encapsulates its primary focus. AE provides a custom solution for privacy-compliant, first-party data capture, leveraging beha...
About Novatiq
Novatiq is a leading martech identity solution platform empowering publishers, brands, and telcos to reach their audiences at scale and provide better customer experiences – all while prioritising privacy. Using patented, privacy-first technology, Novatiq enables the creation of IDs based on pseudon...
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Compiled from the BounceWatch company index. We last looked at Appreciation Engine on 12 Sep 2024, and Novatiq on 25 Feb 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.