Novatiq logo — Privacy-first ID solutions | Empowering telcos, brands and p...

Novatiq

Privacy-first ID solutions | Empowering telcos, brands and publishers to reach audiences safely and at scale

Founded 2019 United Kingdom Cwmbran, United Kingdom 36 employees Seed Total: $4.00M Advertising, Analytics +4

General Information

Company Name Novatiq
Founded Year 2019
Location United Kingdom Cwmbran, United Kingdom
Employees 36
Industries Advertising, Analytics, Platforms +3
Funding Stage Seed
Social

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About Novatiq

Novatiq is a leading martech identity solution platform empowering publishers, brands, and telcos to reach their audiences at scale and provide better customer experiences – all while prioritising privacy. Using patented, privacy-first technology, Novatiq enables the creation of IDs based on pseudonymised first-party data, including fully consented customer intelligence from telco operators. This unique approach allows the identification and validation of users cross-domain and cross-device, engaging what would otherwise be ‘ghost’ users. Global companies across financial services, automotive, healthcare, media, and entertainment trust Novatiq to help them join the dots, get a 360-degree view of audiences, enrich inventory, improve campaign performance, and enable a new generation of personalized digital services. Founded in 2019, Novatiq has multiple patents, is ISO 27001 certified and rigorously compliant with global privacy standards. The company is based in the United Kingdom with operations around the world and is poised for exponential growth with a rapidly expanding client base. Notably, Novatiq secured a significant £4.00M Seed Round investment on 30 August 2019, signaling investor confidence in the company's innovative approach to privacy-centric identity solutions.

Taxonomy: Martech identity solution, Telco ID verification, First-party data utilization, Privacy-first technology, Customer intelligence enrichment, Cross-domain identification, Campaign performance enhancement, Personalized digital services, Global privacy standards compliance, Cookieless targeting expertise, Data activation solutions, Fraud and verification management

Services & Products

Telco-verified digital identity
Audience activation solutions
Customer intelligence solutions
Privacy-by-design solutions
Identity resolution

Target Customers

Telcos Publishers Brands Marketers Adtech companies

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round £4.00M -
30 Aug 2019

Novatiq Alternatives & Competitors

Novatiq vs
Lotame
Lotame United States

Lotame is a global leader in data, identity, and technology, powering smarter, faster, easier digita...

Acquired
122 employees
Advertising, Analytics

FAQ About Novatiq

Privacy-first ID solutions | Empowering telcos, brands and publishers to reach audiences safely and at scale
Novatiq was founded in 2019.
Novatiq is headquartered in Cwmbran, United Kingdom.
Novatiq operates in Advertising, Analytics, Platforms, Telecom, Marketing and AdTech. Its work centres on Martech identity solution, Telco ID verification, First-party data utilization and Privacy-first technology. Its customers include Telcos, Publishers and Brands.
Novatiq has approximately 36 employees.
Novatiq has completed 1 funding round, raising a total of $4.00M. The latest funding stage is Seed.
Novatiq offers: Telco-verified digital identity, Audience activation solutions, Customer intelligence solutions, Privacy-by-design solutions, Identity resolution.
Top alternatives and competitors to Novatiq include Lotame. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Novatiq and Lotame are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Novatiq, https://bouncewatch.com/company/novatiq, updated 25 February 2025. When citing, please name BounceWatch and link this page.

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