Archive
Archive is a technology platform that powers profitable resale businesses for brands.
156 employees · est. 2021 · United States
Trove
We power trade-in and resale for beloved brands, delivering sustainable and profitable growth at scale.
186 employees · est. 2012 · Brisbane, United States
Trove is the older company (2021 vs 2012).
Side-by-Side Comparison
| Metric | Archive | Trove |
|---|---|---|
| Founded | ||
| Founded | 2021 | 2012 older |
| Headquarters | ||
| Headquarters | United States | Brisbane, United States |
| Employees | ||
| Employees | 156 | 186 |
| Industry | ||
| Industry | E-Commerce, Fashion, Marketplaces | E-Commerce, Retail, Marketing |
| Funding Stage | ||
| Funding Stage | Series A | Series C |
| Total Funding | ||
| Total Funding | $24.34M | $36.60M |
| Funding Rounds | ||
| Funding Rounds | 3 | 4 |
| Services | ||
| Services | Building and Scaling Resale Businesses, Industry Partner Collaboration, Unique Resale Model Development, Customer Acquisition Strategies | Branded Resale Sites, Integrated Used & New Commerce, Returns Processing, Routing Automation, Pricing Optimization, Resale Messaging |
| Target Customers | ||
| Target Customers | Brands seeking resale solutions, Eco-conscious consumers, Price-sensitive consumers, Brands focused on sustainability | Fashion Brands, Retailers, Sustainable Business Advocates, E-commerce Platforms, Conscious Consumers |
| Taxonomy | ||
| Taxonomy | Resale Technology Platform, Circular Business Models, Sustainable Fashion, Online Marketplace, Secondhand Markets, Customer Loyalty, Customer Acquisition, Bespoke Resale Experiences, Logistics Expertise, Peer-to-peer Resale, Brand-owned Inventory, User-centric Design, Global Resale Strategy, Fashion Industry | Resale Platform, Trade-in Technology, White-label Solutions, Brand Partnerships, Retail Operations, Profitability, Customer Lifetime Value, Omnichannel Sales, Brand Authenticity, Data Insights, Sustainable Growth |
| Website | ||
| Website | archiveresale.com | yerdle.com |
About Archive
Archive is carving a niche in the E-Commerce, Fashion, and Marketplaces sectors by enabling brands to capitalize on resale markets through its innovative technology platform. Founded in 2021 and headquartered in the United States, Archive offers a spate of solutions to empower brands like The North...
About Trove
Trove, founded in 2012 and headquartered in the United States, is transforming the E-Commerce, Retail, and Marketing industries through its innovative platform that supports trade-in and resale for major brands. Leading with the slogan "We power trade-in and resale for beloved brands, delivering sus...
We will tell you when either one moves
BounceWatch watches Archive and Trove for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Archive and Trove — by email.
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Compiled from the BounceWatch company index. We last looked at Archive on 30 Oct 2025, and Trove on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.