Armored Fresh
Redesigning food around a new protein foundation.
20 employees · est. 2001 · New York, United States
Armored Fresh is the older company (2001 vs 2020); GOODLES is the larger of the two.
Side-by-Side Comparison
| Metric | Armored Fresh | GOODLES |
|---|---|---|
| Founded | ||
| Founded | 2001 older | 2020 |
| Headquarters | ||
| Headquarters | New York, United States | Santa Cruz, United States |
| Employees | ||
| Employees | 20 | 90 larger |
| Industry | ||
| Industry | Food and Beverage | Food and Beverage |
| Funding Stage | ||
| Funding Stage | Series B | Series A |
| Total Funding | ||
| Total Funding | $33.20B | $23.19M |
| Funding Rounds | ||
| Funding Rounds | 2 | 5 |
| Services | ||
| Services | Development of Plant-Based Cheese, Restaurant Services, Store Locator Services, Innovative Food Technologies | Nutrient-Packed Noodles, Mac and Cheese Products, Flavor Variety Packs, Online Shopping, Subscription Services |
| Target Customers | ||
| Target Customers | Health-Conscious Consumers, Sustainability-Focused Consumers, Gourmet and Food Enthusiasts, Tech-Savvy Consumers Seeking Innovation in Food | Healthy Food Enthusiasts, Families, Busy Professionals, Health-Conscious Consumers, Mac and Cheese Lovers |
| Taxonomy | ||
| Taxonomy | Plant-based Cheese, Almond Milk, Dairy-free Foods, Protein Technology, Sustainable Food Production, Clean-label Foods, Food Innovation, Alternative Proteins, Next-generation Food Products, Food Technology, Taste And Texture Innovation, Animal Welfare | Processed Foods, Healthy Packaged Foods, Mac And Cheese, Protein-packed Products, Veggie-infused Foods, Convenience Foods, Nutritious Meals, Food Innovation, Snack Alternatives, Health-conscious Foods, Dietary Products, Quick Meals, Functional Foods, Gourmet Macaroni, Alternative Proteins |
| Website | ||
| Website | armoredfresh.com | goodles.com |
About Armored Fresh
Armored Fresh, established in 2001, is revolutionizing the Food and Beverage sector by crafting next-generation food products based on a redesigned protein foundation. Headquartered in New York City, this company is pioneering the development of dairy-free foods that promise great taste without the...
About GOODLES
GOODLES, a burgeoning company in the Food and Beverage industry, is reinventing a classic staple with its “Noodles, Gooder.” slogan. Founded in 2020, their innovative approach involves a nutritionally enhanced take on traditional mac & cheese. They blend convenience with health, offering a product t...
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Funding, hiring, leadership and stack changes at Armored Fresh and GOODLES — by email.
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Compiled from the BounceWatch company index. We last looked at Armored Fresh on 29 Apr 2026, and GOODLES on 30 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.