Traction Complete
Cleanse, connect, and orchestrate data in Salesforce with the data management suite built specifically for RevOps.
69 employees · est. 2019 · Canada
Asana is the older company (2008 vs 2019); Asana is the larger of the two.
Side-by-Side Comparison
| Metric | Asana | Traction Complete |
|---|---|---|
| Founded | ||
| Founded | 2008 older | 2019 |
| Headquarters | ||
| Headquarters | San Francisco, United States | Canada |
| Employees | ||
| Employees | 4413 larger | 69 |
| Industry | ||
| Industry | Analytics, Enterprise Software, SaaS | Automation, B2B, Enterprise Software |
| Funding Stage | ||
| Funding Stage | IPO | Series A |
| Total Funding | ||
| Total Funding | $414.54M | $5.00M |
| Funding Rounds | ||
| Funding Rounds | 12 | 1 |
| Services | ||
| Services | Agentic Work Management, Asana Service Management, Asana Client Management, Command by Asana, StackAI by Asana, AI Studio, Asana Dash | Not tracked yet |
| Target Customers | ||
| Target Customers | Enterprise, Small Business, Nonprofit, Agencies, Government, Healthcare, Retail, Financial Services, Education, Manufacturing | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Work Management, AI Collaboration, Productivity Software, Team Organization, Task Management, Business Process Optimization, Digital Collaboration, Workflow Automation, Strategic Planning, Human-agent Interaction, Enterprise Software, Process Tracking | Salesforce, Lead Management, Account Hierarchies, Lead Routing, Sales Ops, Marketing Ops, Rev Ops, Enterprise Software, Data Cleanup, Lead Matching, Lead Assignment, Account Based Strategies, Automated Solutions |
| Website | ||
| Website | asana.com | tractioncomplete.com |
About Asana
Asana, founded in 2008, is at the forefront of integrating human and AI collaboration through its work management platform. Positioned as "The OS for human-agent teams," the company operates in the Analytics, Enterprise Software, and SaaS industries. The platform utilizes the proprietary Work Graph...
About Traction Complete
Traction Complete is a B2B, Enterprise Software, SaaS startup based in Canada, founded in 2019. The company's mission is to simplify the management of data complexity in Salesforce for revenue teams. Through their suite of Salesforce apps, Traction Complete automates data cleanup, account hierarchie...
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Funding, hiring, leadership and stack changes at Asana and Traction Complete — by email.
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Compiled from the BounceWatch company index. We last looked at Asana on 12 Aug 2026, and Traction Complete on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.