Athlytic
Giving brands unprecedented access and analytics to partner with the top student athletes in the world.
6 employees · est. 2020 · Detroit, United States
Icon Source
Connecting aspiring brands with pro and collegiate athletes in a secure & trusted marketplace to reach new opportunities
7 employees · est. 2018 · Denver, United States
Icon Source is the older company (2020 vs 2018).
1 signal in the last 90 days
Side-by-Side Comparison
| Metric | Athlytic | Icon Source |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2018 older |
| Headquarters | ||
| Headquarters | Detroit, United States | Denver, United States |
| Employees | ||
| Employees | 6 | 7 |
| Industry | ||
| Industry | AI, Marketplaces, Sports | Marketplaces, Social Media, Sports |
| Funding Stage | ||
| Funding Stage | Seed | Series A |
| Total Funding | ||
| Total Funding | $260.00K | $6.95M |
| Funding Rounds | ||
| Funding Rounds | 4 | 3 |
| Services | ||
| Services | Influencer Marketing, Creative Development, Campaign Management, Paid Media, AI-Powered Analytics, Custom Platforms | Not tracked yet |
| Target Customers | ||
| Target Customers | Brands looking for enhanced audience engagement, Companies targeting Gen Z and sports culture demographics | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Student Athlete Endorsements, AI-enabled Marketplace, Name Image Likeness Monetization, Sports Partnerships, Brand Collaboration, Endorsement Analytics, Sports Marketing Technology, Digital Marketplace, Athlete-brand Matchmaking, Student Athlete Empowerment, Sports Tech Startup | Sports Marketing, Endorsements, Athlete Branding, Online Marketplace, Brand Partnerships, Celebrity Endorsements, Brand Authority, Athletic Talent, Marketing Strategy, Brand Engagement, Sponsorship Opportunities |
| Website | ||
| Website | athlytic.io | iconsource.com |
About Athlytic
Athlytic is a pioneering startup at the intersection of AI, marketplaces, and sports. Founded in 2020 and headquartered in the United States, the company provides a comprehensive technology platform that facilitates connections between student athletes and endorsement partners. This innovation comes...
About Icon Source
Icon Source is a pioneering platform that connects aspiring brands with pro and collegiate athletes in a secure and trusted marketplace, enabling them to tap into new opportunities. Founded in 2018 by award-winning leader in Sports Marketing, Chase Garrett, it aims to disrupt the historically exclus...
We will tell you when either one moves
BounceWatch watches Athlytic and Icon Source for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Athlytic and Icon Source — by email.
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Compiled from the BounceWatch company index. We last looked at Athlytic on 18 Sep 2025, and Icon Source on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.