Athlytic logo — Giving brands unprecedented access and analytics to partner...

Athlytic

Giving brands unprecedented access and analytics to partner with the top student athletes in the world.

Founded 2020 United States Detroit, United States 6 employees Seed Total: $260.00K AI, Marketplaces +2

General Information

Company Name Athlytic
Founded Year 2020
Location United States Detroit, United States
Employees 6
Industries AI, Marketplaces, Sports +1
Funding Stage Seed
Business Model Marketplace, B2B2C, SaaS
Revenue Model Marketplace Fee, Tiered Pricing, Service Fee
Social

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About Athlytic

Athlytic is a pioneering startup at the intersection of AI, marketplaces, and sports. Founded in 2020 and headquartered in the United States, the company provides a comprehensive technology platform that facilitates connections between student athletes and endorsement partners. This innovation comes on the heels of new laws allowing student athletes to monetize their name, image, and likeness.

The company distinguishes itself by offering a fully integrated marketplace, streamlining the process for both athletes and brands. By crafting a solution that simplifies partnership formation, Athlytic is capitalizing on an emerging and potentially lucrative market segment. Recognized in media outlets such as ESPN Radio and NPR, the startup has gained considerable attention.

In its most recent funding event, Athlytic secured a $100.00K Seed Round investment from the Northwestern Mutual Black Founder Accelerator, positioning itself for further growth and development in the evolving sports technology landscape.

Business keywords: student athlete endorsements, AI-enabled marketplace, name image likeness monetization, sports partnerships, brand collaboration, endorsement analytics, sports marketing technology, digital marketplace, athlete-brand matchmaking, student athlete empowerment, sports tech startup

Services & Products

Influencer Marketing
Creative Development
Campaign Management
Paid Media
AI-Powered Analytics
Custom Platforms

Target Customers

Brands looking for enhanced audience engagement Companies targeting Gen Z and sports culture demographics

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Seed $100.00K 1
Northwestern Mutual Black Founder Accelerator
01 Oct 2023
Grant $10.00K 1
Towson University StarTUp
01 Feb 2023
Grant $100.00K 1
Google for Startups Accelerator
01 Sep 2022
Grant $50.00K -
01 Oct 2021

Athlytic Alternatives & Competitors

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Athlytic vs

Empowering athletes to maximize their endorsement potential through innovative technology.

Venture round
51-200 employees
Enterprise Software, Marketplaces
Athlytic vs
MOGL
MOGL United States

The leading athlete marketplace and operations software provider powering the NIL era of collegiate...

Seed
24 employees
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Athlytic vs
Icon Source
Icon Source United States

Connecting aspiring brands with pro and collegiate athletes in a secure & trusted marketplace to rea...

Series A
7 employees
Marketplaces, Social Media

FAQ About Athlytic

Giving brands unprecedented access and analytics to partner with the top student athletes in the world.
Athlytic was founded in 2020.
Athlytic is headquartered in Detroit, United States.
Athlytic operates in AI, Marketplaces, Sports and Marketing. Its work centres on student athlete endorsements, AI-enabled marketplace, name image likeness monetization and sports partnerships. Its customers include Brands looking for enhanced audience engagement and Companies targeting Gen Z and sports culture demographics.
Athlytic has a Marketplace, B2B2C and SaaS business model. Its revenue comes from Marketplace Fee, Tiered Pricing and Service Fee.
Athlytic has approximately 6 employees.
Athlytic has completed 4 funding rounds, raising a total of $260.00K. The latest funding stage is Seed.
Athlytic offers: Influencer Marketing, Creative Development, Campaign Management, Paid Media, AI-Powered Analytics, Custom Platforms.
Top alternatives and competitors to Athlytic include Opendorse, MOGL, Icon Source, PeakNIL, 10 Sports Marketing Hub - 10.team. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Athlytic and Opendorse are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Athlytic, https://bouncewatch.com/company/athlytic, updated 23 July 2026. When citing, please name BounceWatch and link this page.

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