Authentic Brands Group
Authentic is the world’s largest sports and entertainment licensing company.
526 employees · est. 2010 · United States
InterMedia Advertising
InterMedia Advertising is a full service agency that specializes in integrated direct response campaigns.
80 employees · est. 1974 · Woodland Hills, United State...
InterMedia Advertising is the older company (2010 vs 1974); Authentic Brands Group is the larger of the two.
Side-by-Side Comparison
| Metric | Authentic Brands Group | InterMedia Advertising |
|---|---|---|
| Founded | ||
| Founded | 2010 | 1974 older |
| Headquarters | ||
| Headquarters | United States | Woodland Hills, United States |
| Employees | ||
| Employees | 526 larger | 80 |
| Industry | ||
| Industry | Advertising, Retail, Marketing | Advertising, Big Data, Marketing |
| Funding Stage | ||
| Funding Stage | Private Equity | Not tracked yet |
| Total Funding | ||
| Total Funding | $1.63B | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 5 | Not tracked yet |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Brand Management, Licensing Company, M&A, Retail Industry, Fashion Industry, Entertainment Industry, Global Retail, Marketing Strategy, Digital Innovation, Sports Licensing, Entertainment Licensing, Brand Development, Partnerships, Immersive Experiences | Direct Response, Media Buying, DRTV To Retail, Celebrity Spokesperson, Geographic Targeting, Marketing Strategy, Media Aggregation, Retail Transition, Integrated Digital Marketing, Analytics And Research, Entertainment, Creative Production |
| Website | ||
| Website | authentic.com | intermedia-advertising.com |
About Authentic Brands Group
Authentic Brands Group is the world's largest sports and entertainment licensing company, with a slogan that emphasizes its commitment to authenticity. Founded in 2010, the company operates as a unified platform integrating M&A, brand strategy, creativity, and digital innovation to unlock the power...
About InterMedia Advertising
InterMedia Advertising is a pioneering full-service agency specializing in integrated direct response campaigns. With 47 years of industry leadership, the company has effectively blended proprietary and traditional resources to consistently deliver strong returns on client advertising investments. F...
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BounceWatch watches Authentic Brands Group and InterMedia Advertising for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Authentic Brands Group and InterMedia Advertising — by email.
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Compiled from the BounceWatch company index. We last looked at Authentic Brands Group on 12 Sep 2024, and InterMedia Advertising on 12 Nov 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.