Authentic Brands Group (Advertising, Retail) — Funding, Investors & Signals 2026

Authentic Brands Group

Authentic is the world’s largest sports and entertainment licensing company.

Founded 2010

United States 526 employees Private Equity Total: $1.63B Advertising, Retail +1

Authentic Brands Group is the world's largest sports and entertainment licensing company, with a slogan that emphasizes its commitment to authenticity. Founded in 2010, the company operates as a unified platform integrating M&A, brand strategy, creativity, and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. It connects strong brands with best-in-class partners to optimize long-term value in the marketplace. With a brand portfolio that includes iconic names such as Shaquille O'Neal, David Beckham, Sports Illustrated, Elvis Presley, and Marilyn Monroe, Authentic Brands Group generates more than $29 billion in global annual retail sales and has an expansive retail footprint in 150 countries, including 13,300-plus freestanding stores and shop-in-shops, and 400,000 points of sale. The company received a significant $500.00M Private Equity Round investment from General Atlantic on 29 June 2023. Authentic Brands Group operates primarily in the Advertising, Retail, and Marketing industries, with its headquarters located in the United States. Overall, Authentic Brands Group's strong foothold in the sports and entertainment licensing industry, impressive brand portfolio, and recent sizable investment from General Atlantic position it as a significant player within its field, poised for further growth and success. For more information, visit authentic.com.

Funding Stage	Amount	Investors	Lead Investors	Date
Private Equity Round	••••••	1		29 Jun 2023
Private Equity Round	••••••	3		11 Aug 2019
Private Equity Round	••••••	1		30 Oct 2017
Private Equity Round	••••••	1		28 Apr 2016
Private Equity Round	••••••	3	•••• ••••	02 Jun 2010

Funding Stage

Amount

Investors

Lead Investors

Date

Private Equity Round

••••••

29 Jun 2023

Private Equity Round

••••••

11 Aug 2019

Private Equity Round

••••••

30 Oct 2017

Private Equity Round

••••••

28 Apr 2016

Private Equity Round

••••••

•••• ••••

02 Jun 2010

FAQ About Authentic Brands Group

Authentic is the world’s largest sports and entertainment licensing company.

Authentic Brands Group was founded in 2010.

Authentic Brands Group is headquartered in United States.

Authentic Brands Group operates in the following industries: Advertising, Retail, Marketing.

Authentic Brands Group has approximately 526 employees.

Authentic Brands Group has completed 5 funding rounds, raising a total of $1.63B. The latest funding stage is Private Equity.

Top alternatives and competitors to Authentic Brands Group include Brand Machine Group, Pacific Licensing Studio, Black White Orange, Maxx Marketing, The Joester Loria Group . These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Authentic Brands Group and Brand Machine Group are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Authentic Brands Group

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