Beauty Express Group
WE ARE A BEAUTY AND LIFESTYLE POWERHOUSE SPECIALIZED IN BRAND DEVELOPMENT, RETAIL AND ECOMMERCE.
63 employees · est. 2007 · Hong Kong S.a.r.
Good On You
Retail’s #1 source of sustainability brand ratings for consumers and businesses.
39 employees · est. 2015 · Australia
Beauty Express Group is the older company (2007 vs 2015); Beauty Express Group is the larger of the two.
Side-by-Side Comparison
| Metric | Beauty Express Group | Good On You |
|---|---|---|
| Founded | ||
| Founded | 2007 older | 2015 |
| Headquarters | ||
| Headquarters | Hong Kong S.a.r. | Australia |
| Employees | ||
| Employees | 63 larger | 39 |
| Industry | ||
| Industry | Industrial, Manufacturing, Wellness Beauty | Fashion, Sustainability, Wellness Beauty |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series A |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 5 |
| Services | ||
| Services | Beauty Brand Development, Retail Operations, Online Commerce, Product R&D, Distribution and Sales Strategy, Marketing Solutions | Providing ethical and sustainable brand ratings, promoting ethical consumerism, offering a brand directory, fashion journalism |
| Target Customers | ||
| Target Customers | Beauty and Personal Care Consumers, Retail Partners, E-commerce Customers, Brand Owners | Consumers and businesses interested in ethical and sustainable fashion and beauty |
| Taxonomy | ||
| Taxonomy | Brand Development, Retail And Distribution, Ecommerce Operations, Beauty And Skincare, Haircare, Fashion And Lifestyle, Loyalty Program Management, International Partnerships, Exclusive Distribution, Market Expansion, Prestigious Location Positioning, Staff Training, Management Team, Asia-Pacific Region | Sustainability Brand Ratings, Fashion And Beauty Ratings System, API And Sustainability Tools, Consumer Advocacy, Retail Technology, Data Analytics For Sustainable Brands, E-commerce Sustainability, Transparent Sustainability Data, Rigorous Methodology, Industry Change Through Consumer Choice, Sustainable Shopping Experience, Ethical Brand Assessment |
| Website | ||
| Website | bexgrp.com | goodonyou.eco |
About Beauty Express Group
Beauty Express Group is a leading force in the beauty and lifestyle industry, renowned for its specialization in brand development, retail, and eCommerce. Founded in 2007 and headquartered in Hong Kong, the company has expanded significantly across the Asia-Pacific region with a robust network of ov...
About Good On You
Good On You is a trusted brand ratings system for fashion and beauty, with over 6,000 brands assessed against their world-leading sustainability criteria. Good On You launched beauty ratings in 2024 and aims to leverage consumer choice to drive a more sustainable future. Their technology powers the...
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Funding, hiring, leadership and stack changes at Beauty Express Group and Good On You — by email.
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Compiled from the BounceWatch company index. We last looked at Beauty Express Group on 2 Mar 2026, and Good On You on 24 Mar 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
