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Good On You logo — Retail’s #1 source of sustainability brand ratings for consu...

Good On You

Retail’s #1 source of sustainability brand ratings for consumers and businesses.

Founded 2015 Australia Australia 39 employees Series A Fashion, Sustainability +2

General Information

Company Name Good On You
Founded Year 2015
Location Australia Australia
Employees 39
Industries Fashion, Sustainability, Wellness Beauty +1
Funding Stage Series A
Social

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About Good On You

Good On You is a trusted brand ratings system for fashion and beauty, with over 6,000 brands assessed against their world-leading sustainability criteria. Good On You launched beauty ratings in 2024 and aims to leverage consumer choice to drive a more sustainable future. Their technology powers the sustainable shopping experience for major e-commerce platforms and retailers, including Microsoft and FARFETCH, whose Conscious Edit sales outpaced the rest of their marketplace. With an extensive database and user-friendly scores based on 1000+ data points, Good On You provides invaluable information for millions of shoppers. On the retail front, their powerful API and sustainability tools enable global retailers to assess, source, and promote sustainable brands effectively. The company received a Series A investment from Unibail-Rodamco-Westfield in December 2023. Founded in 2015 and headquartered in Australia, Good On You is positioned as a key player in the intersection of fashion, sustainability, and wellness beauty.

Business keywords: Sustainability brand ratings, Fashion and beauty ratings system, API and sustainability tools, Consumer advocacy, Retail technology, Data analytics for sustainable brands, E-commerce sustainability, Transparent sustainability data, Rigorous methodology, Industry change through consumer choice, Sustainable shopping experience, Ethical brand assessment

Services & Products

Providing ethical and sustainable brand ratings
promoting ethical consumerism
offering a brand directory
fashion journalism

Target Customers

Consumers and businesses interested in ethical and sustainable fashion and beauty

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Series A Undisclosed 1
Unibail-Rodamco-Westfield
02 Dec 2023
Seed Round Undisclosed -
01 Sep 2021
Seed Round Undisclosed 2
Plug and Play
Plug and Play, Ieva Zubavičiūtė
12 Jul 2019
Pre Seed Round Undisclosed -
06 Sep 2017
Product Crowdfunding Undisclosed -
10 Nov 2016

Good On You Alternatives & Competitors

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Good On You vs
Regenesi
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Good On You vs
Latina Media Ventures
Latina Media Ventures United States

Stay connected to your culture.

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Good On You vs
wearwell
wearwell United States

Sustainability looks great on you. Shop the most ethical clothing, accessories, home goods, and more...

Seed
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Also compare with: Good On You vs Sangrove | Impact Shopping™ Sangrove | Impact Shopping™ View all alternatives

FAQ About Good On You

Retail’s #1 source of sustainability brand ratings for consumers and businesses.
Good On You was founded in 2015.
Good On You is headquartered in Australia.
Good On You operates in Fashion, Sustainability, Wellness Beauty and Publishing. Its work centres on Sustainability brand ratings, Fashion and beauty ratings system, API and sustainability tools and Consumer advocacy. Its customers include Consumers and businesses interested in ethical and sustainable fashion and beauty.
Good On You has approximately 39 employees.
Good On You has completed 5 funding rounds. The latest funding stage is Series A.
Good On You offers: Providing ethical and sustainable brand ratings, promoting ethical consumerism, offering a brand directory, fashion journalism.
Top alternatives and competitors to Good On You include Regenesi, Latina Media Ventures, wearwell, Vestico, Thuja S.R.L. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Good On You and Regenesi are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Good On You, https://bouncewatch.com/company/good-on-you, updated 24 March 2025. When citing, please name BounceWatch and link this page.

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