Beauty Pie
BEAUTY PIE Where all the smart people shop for beauty products now
671 employees · est. 2016 · London, United Kingdom
Beauty Pie is the older company (2016 vs 2020); Beauty Pie is the larger of the two.
4 signals in the last 90 days
Side-by-Side Comparison
| Metric | Beauty Pie | REFY |
|---|---|---|
| Founded | ||
| Founded | 2016 older | 2020 |
| Headquarters | ||
| Headquarters | London, United Kingdom | Manchester, United Kingdom |
| Employees | ||
| Employees | 671 larger | 177 |
| Industry | ||
| Industry | Not tracked yet | E-Commerce, Manufacturing, Women's Health |
| Funding Stage | ||
| Funding Stage | Series B | Not tracked yet |
| Total Funding | ||
| Total Funding | $191.88M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 3 | Not tracked yet |
| Services | ||
| Services | Direct shipping from labs to consumers, Membership pricing for beauty products, Retailing beauty and healthcare products | Online Beauty Store, Makeup and Skincare Products, Membership Discounts, Shipping Worldwide |
| Target Customers | ||
| Target Customers | Beauty enthusiasts, Cost-conscious luxury consumers, Skincare and Haircare aficionadas | Beauty Enthusiasts, Skincare Aficionados, Conscious Consumers, Fashion-Forward Individuals, Young Adults, Professional Makeup Artists |
| Taxonomy | ||
| Taxonomy | Beauty Industry Disruption, Direct-to-Consumer Model, Luxury Beauty Products, Affordable Beauty, Membership Model, Premium Beauty Products, Innovation In Beauty Retail, Global Product Sourcing, Consumer Access To High-End Products, Cost-Effective Beauty Solutions, Beauty E-commerce, Value-Driven Retail, Cosmetic Labs Partnerships, Transparency In Pricing, Beauty Product Manufacturing | Beauty Simplification, Essential Products, Multifunctional Beauty, Vegan Beauty, Cruelty-Free, Leaping Bunny Certified, Inclusive Beauty, Hyaluronic Acid, Niacinamide, Peptides, Community-Driven, On-the-Go Lifestyle, Efficiency Focused, Skin Tone Inclusivity, World-First Formulas |
| Website | ||
| Website | beautypie.com | refybeauty.com |
About Beauty Pie
Beauty Pie, founded in 2016, has positioned itself as a disruptor in the beauty industry with a unique business model that challenges traditional pricing conventions. The company operates out of the United Kingdom and underscores its mission with a compelling slogan, "BEAUTY PIE: Where all the smart...
About REFY
REFY is a United Kingdom-based startup that emerged in 2020 with the mission of "Simplifying beauty." The company targets the fast-paced E-Commerce and Wellness Beauty sectors through its innovative product line, emphasizing simplicity, multifunctionality, and consumer inclusivity. Positioning itse...
We will tell you when either one moves
BounceWatch watches Beauty Pie and REFY for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Beauty Pie and REFY — by email.
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Compiled from the BounceWatch company index. We last looked at Beauty Pie on 19 Aug 2026, and REFY on 25 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
