Beauty Pie logo — BEAUTY PIE
Where all the smart people shop for beauty produc...

Beauty Pie

BEAUTY PIE Where all the smart people shop for beauty products now

Founded 2016 United Kingdom London, United Kingdom 671 employees Series B Total: $191.88M

General Information

Company Name Beauty Pie
Founded Year 2016
Location United Kingdom London, United Kingdom +2
Employees 671
Funding Stage Series B

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Actively Hiring Aug 18, 2026

Hiring for 8 positions in the last 30 days.

Product Launch Aug 14, 2026

Beauty Pie has just dropped a new trio of 3-wick candles, developed after plenty of requests from their community.

AI Insight

Bounce Watch AI
1 week ago

Beauty Pie is actively expanding its product portfolio beyond core cosmetics, as evidenced by the recent launch of 3-wick candles, indicating a strategic move into broader lifestyle categories driven by community demand. Concurrently, ongoing recruitment for 8 new positions suggests a sustained focus on scaling operations and team capacity to support this diversification and overall business growth. These developments highlight a dynamic period of brand extension and operational scaling for the direct-to-consumer beauty disruptor.

Signal Types
Product Launch Hiring
Strategic Labels
Product Diversification Team Expansion Brand Extension
Next Move: Hiring
·
Impact: 7/10
·
Ideal For: D2C Consumer Growth Investors — Series B

About Beauty Pie

Beauty Pie, founded in 2016, has positioned itself as a disruptor in the beauty industry with a unique business model that challenges traditional pricing conventions. The company operates out of the United Kingdom and underscores its mission with a compelling slogan, "BEAUTY PIE: Where all the smart people shop for beauty products now."

The company differentiates itself by offering high-end beauty products, produced in prestigious labs across countries such as France, Switzerland, and Japan, directly to consumers at competitive prices. This direct-to-consumer model bypasses conventional retail markups, delivering luxury at attainable prices, and appealing to a broad consumer base eager for quality without compromise.

In its advancement, Beauty Pie garnered substantial financial backing with a $100.00M Series B investment on 01 September 2021 from leading investors including Index Ventures, Insight Partners, Balderton Capital, General Catalyst, and Latitude. Such financial endorsements amplify its potential for growth and influence in the global beauty market.

Taxonomy: Beauty Industry Disruption, Direct-to-Consumer Model, Luxury Beauty Products, Affordable Beauty, Membership Model, Premium Beauty Products, Innovation in Beauty Retail, Global Product Sourcing, Consumer Access to High-End Products, Cost-Effective Beauty Solutions, Beauty E-commerce, Value-Driven Retail, Cosmetic Labs Partnerships, Transparency in Pricing, Beauty Product Manufacturing

Services & Products

Direct shipping from labs to consumers
Membership pricing for beauty products
Retailing beauty and healthcare products

Target Customers

Beauty enthusiasts Cost-conscious luxury consumers Skincare and Haircare aficionadas

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $100.00M 5 01 Sep 2021
Series A £30.00M 3 01 Nov 2020
Series A $61.88M 3 01 Nov 2019

Beauty Pie Alternatives & Competitors

Beauty Pie vs
REFY
REFY United Kingdom

Simplifying beauty.

177 employees
E-Commerce, Manufacturing
Beauty Pie vs
Cosmetikke
Cosmetikke Portugal

Helping beauty brands and consumers get closer.

6 employees
E-Commerce, Marketplaces
Beauty Pie vs
L'Oréal
L'Oréal France

Leading in beauty and pioneering the world of beauty tech, present in 150 countries

IPO
94836 employees
Fashion, Apparel

FAQ About Beauty Pie

BEAUTY PIE Where all the smart people shop for beauty products now
Beauty Pie was founded in 2016.
Beauty Pie is headquartered in London, United Kingdom.
Beauty Pie has approximately 671 employees.
Beauty Pie has completed 3 funding rounds, raising a total of $191.88M. The latest funding stage is Series B.
Beauty Pie offers: Direct shipping from labs to consumers, Membership pricing for beauty products, Retailing beauty and healthcare products.
Top alternatives and competitors to Beauty Pie include REFY, Cosmetikke, L'Oréal, Aesthetic Today, Sally Salon Services. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Beauty Pie and REFY are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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